None of Rosanna Irwin’s past jobs prepared her for what she does now. But they all led to the feeling of burnout that’s she’s on a mission to help people combat.
After studying business at University College Dublin, Rosanna became a senior sales account manager at Facebook, relocated from Dublin to London to work in film, then “swerved into climate,” and took on business roles at a reforestation company and a carbon-credit trading platform.
In 2023, a chance holiday on the tiny Danish island of Samsø with her future husband, Killian, led Rosanna to her dramatic course shift. The couple were vacationing in Copenhagen when Killian queried a local tattoo artist who told him he’d have to come find him on Samsø. “We drove out on a whim with no accommodation booked,” Rosanna tells us. “It’s an amazing place, fewer than 3,000 people, carbon-negative, mostly farmland. We ended up glamping in a field for a few nights. There was no phone signal or internet—it was an accidental digital detox. My mind had not felt that calm in years.”
On return, Rosanna quit her job, moved back home, and starting building Samsú, a company devoted to offering others the opportunity to digitally detox while immersing in beautiful spots in Ireland. So far, Rosanna, now 31, has purpose-built two Samsú cabins—she leases land from farmers and owners in choice secluded spots—and signed on other cabins that offer “curated by Samsú” experiences. In each, Rosanna fully guides guests by supplying everything needed for a cell-phone-free respite—books, music, and indoor and outdoor bathing opportunities included. Minimum stays are two days—“science shows it takes at least 24 hours to fully disconnect from your devices,” she says. Here, a look at Samsú’s first three rentals, each just big enough for two.
Photography by Jasmine Hughes, courtesy of Samsú (@samsucabins).
Cucu in Westmeath, Ireland

“Rosanna wanted something that stood apart from the wave of standardized cabin hospitality, so we focused on a design that responds to its landscape rather than simply sitting within it,” Alexander told Dezeen. Guests leave their cars a ways away and wheel their things in a wagon. “Analogue only ahead” reads the parking sign. Note the hand-hammered, roll-top, copper bathtub that awaits—it was custom made in India.

To get Samsú off the ground Rosanna is currently the lone employee, “no business partners or investors,” and she “does as much of the unskilled work on the cabins—sanding, painting, sealing, oiling—as I possibly can to keep costs down.”




Saoirse in Westmeath, Ireland

“I designed Saoirse myself. It came out of staying in a lot of other cabins and paying attention to what was missing and what could be done better,” Rosanna says. “I worked with a builder to bring it to life. It’s timber-framed with a pine ply interior. The goal of Saoirse’s design was everything you need, nothing you don’t.” It’s off-grid and solar powered.





Duchas in North Mayo, Ireland




The third Samsú-designed cabin, another Studio Bucky design, is on the verge of opening. And Rosanna is expanding the Samsú concept to represent Ireland’s most unique places to stay in nature.
More well-designed basic dwellings:
- “A Place to Gaze at Nature’s Cinema”: A Hidden Lakeside Hut in Norway
- Homestedt: Two Catskills Cabins by a Nature-Minded Couple (Available to Rent)
- Designers on Holiday: Modern Minimalist Tents, Cabins, Guest Houses, and More
- Getaway Cars: Converted Rail Carriages as Rental Cabins at Settle in Norfolk, England
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