We’re not thrilled with the retail trend of earlier-than-necessary holiday marketing. Let’s get through Halloween, shall we, before contending with the behemoths in the last two months of the year?
But we’ll make an exception for Ikea, which is jump-starting the holidays with a new line next week. Starting in October, the limited-edition Värmer collection will be in stores. (The word means “warming” in Swedish.) Consisting of holiday homeware and winter accessories, the collection is by two different husband-wife designer teams—one from Sweden, the other from Kenya—who were tasked by the brand to create products inspired by the season of gathering and celebration.
Here are the family-friendly results.
Photography courtesy of Ikea.