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A Romantic Riad from UK Designer Jasper Conran


A Romantic Riad from UK Designer Jasper Conran

Meredith Swinehart February 06, 2017

Brit designer Jasper Conran (son of Sir Terence) has had a robust career; his areas of expertise include apparel, interiors, and home decor; now he’s moved into hospitality. Conran first visited Morocco in 1984 and had been mulling the idea of buying and restoring a riad ever since. In 2016 he opened L’Hotel Marrakech—as both designer and owner—inside the city’s central medina. It’s composed of five rooms (all suites) set in a 19th-century riad, arranged around a central garden and pool with a restaurant and hammam. Suites start at €293 ($314) per night; for more information, visit L’Hotel Marrakech.

Photography courtesy of Jasper Conran.


Above: The hotel was remodeled by local craftspeople using traditional Moroccan materials (tile and plaster, most notably).


Above: The hallway of the Fez suite. The hotel is filled with antique Moroccan textiles, furnishings, and art from Conran’s own collection.


Above: Every room in the riad is anchored by a king-size four-poster bed.


Above: Conran paired traditionally ornate Moroccan furnishings with whitewashed walls and a restrained color palette in each room.


Above: The sleeping spaces are designed to feel uncluttered and relaxing. The all-white linens are made locally.


Above: The hallway of the Casablanca suite, the largest in the hotel. The ceilings are hand-painted zouak wood.


Above: There are no televisions in the hotel; the beds overlook the central courtyard and garden through ornate steel windows by Crittall.


Above: Each room has a private terrace; here, light filters in from the balcony of the Casablanca suite via voile curtains.


Above: The bathrooms are made of a traditional Moroccan lime plaster material called tadelakt, which is rammed and polished. (Brilliantly, it has no grout lines.)


Above: The black bathroom of the Asilah suite.


Above: The private terrace of the Zagora suite has a floor of zelige—handcut tile set in plaster.


Above: The courtyard pool is surrounded by orange, lemon, and banana trees. Lanterns are lit at twilight.


Above: The hotel has two gardens, planted with fig trees, honeysuckle, bougainvillea, jasmine, and roses.

For more lodging in Morocco, see:

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