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Superarchitettura: 1970s Italian Style at Primo’s in TriBeCa, NYC

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Superarchitettura: 1970s Italian Style at Primo’s in TriBeCa, NYC

August 6, 2018

At Primo’s, the new bar at the Frederick Hotel in NYC’s TriBeCa neighborhood, owner Asia Shelley serves up astringent cocktails and late night cacio e pepe in a distinctive setting featuring bespoke finishes and rare vintage furniture. The interiors come from Camilla Deterre, a model and up-and-coming designer also responsible for the interiors at Mimi in the West Village.

For Primo’s, Deterre cites eccentric 1970s Italian Radical Design and the faded glamour of the Mediterranean coast as cultural influences, which translates to wood cladding, terrazzo floors, velvet banquettes, midcentury Italian lighting, and uncommon furniture. “I find that with computer programs rendering everything that is now made, we’ve almost forgotten that we are human and are drawn to things made by humans. We feel most comfortable around those objects and in those spaces,” says Deterre. Primo’s, which has a front and back room, is the kind of bar you can rely on for a no-nonsense martini and transformative decor. “It feels good to make room for people to enjoy themselves.”

Photography by Adrien Mesko for Primo’s.

the door leading to primo&#8\2\17;s from the frederick hotel has glass blo 9
Above: The door leading to Primo’s from the Frederick Hotel has glass blocks set with bright red grout. It’s one of Deterre’s favorite details.
the front room is painted bright white with chrome tables and chairs resembling 10
Above: The front room is painted bright white with chrome tables and chairs resembling a vintage diner. The lamp is the Viscontea Cocoon Pendant by Achille & Pier Giacomo Castiglioni from 1960.
curved banquettes are upholstered in cotton velvet from new york company f. sch 11
Above: Curved banquettes are upholstered in cotton velvet from New York company F. Schumacher.
olive green velvet club chairs—vintage—and a fireplace with marble inlay. t 12
Above: Olive green velvet club chairs—vintage—and a fireplace with marble inlay. The walls are clad with Tineo, a wood typically used for drum kits.
a mural by argentinian artist conie vallese runs the length of the bar’s bric 13
Above: A mural by Argentinian artist Conie Vallese runs the length of the bar’s brick wall. The chandelier is a 1970s vintage brass and frosted glass fixture in the style of Stilnovo.
the bar design takes inspiration from bemelmans bar in new york and the redwoo 14
Above: The bar design takes inspiration from Bemelmans Bar in New York and the Redwood Room in San Francisco.
a classic matchbook photographed on the mismatched terrazzo tile floor. 15
Above: A classic matchbook photographed on the mismatched terrazzo tile floor.

For more inspired venues in NYC, see:

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