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The Guild: A Glamorous New Emporium in SoHo from Roman & Williams

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The Guild: A Glamorous New Emporium in SoHo from Roman & Williams

January 3, 2018

If you’ve lounged in the Ace Hotel lobby in Chelsea, dined at Le Coucou in SoHo, or stayed at the Greydon House in Nantucket, you’ve experienced the glamorous but laid-back Roman & Williams vibe. The husband/wife design team has done up houses and apartments for movie stars and worked on largish condo developments, but lately they’re been focused on a more intimate, personal project called the Gild, a modern-day emporium/cafe/restaurant/bookstore focused on titles from Phaidon. Also on offer: the couple’s 50-piece Founding Collection of furniture, lighting, and accessories. We dropped in for a tour a couple of weeks ago; here’s what we found.

Photography courtesy of Roman & Williams.

the guild howard street roman williams
Above: Stephen Alesch told us that the Guild, at 53 Howard St., is located on two levels of a former luxury department store called Arnold, Constable & Company; over the years the space has housed a bank and other more mundane enterprises.
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Above: A view into the cafe area, anchored at the front door by an outpost of Emily Thompson Flowers (she provides the tabletop arrangements, which are available to take home).
guild store cafe roman williams booths
Above: The front of the store is anchored by La Mercerie café, a partnership with chef Marie-Aude and restaurateur Stephen Starr.
The Guild A Glamorous New Emporium in SoHo from Roman amp Williams portrait 3_24
Above: A shoppable table setting featuring a mix of Scandinavian and Japanese tableware.
guild store soho roman williams
Above: Light floods the interior spaces, thanks to floor-to-ceiling restored windows.

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Above: A luminous collection of glassware, including pieces from Remodelista favorite La Soufflerie and the San Juana Pitcher (far right) by Janbarboglio from north central Mexico.
the guild store interior roman williams
Above: A collection of ceramics, including primitively patterned slipware pieces by Dylan Bowen (see No. 4 in our post New Directions: 18 Design Predictions for 2018).

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