Home decor simplified: Rowen & Wren offers an easy way to bring rustic sophistication home.
The UK-based online style shop offers three collections for Spring/Summer 2012: Refined Rural, Distant Home, and Timeless Living. All are tailored to those who want a cohesive look in their homes but struggle to source affordable pieces that complement each other. The collections are modern but relaxed, largely based in neutral colors and inspired by nature. To make life even easier for those who could use some help, Rowen & Wren offers "Room Service"; for a flat rate of £289 per room, the team will create a mood board with sourcing information for accessories, paints, fabrics, and furniture based on your needs.
Above: Bray Linen Bread Bags keep bread fresh and would make a beautiful bread bowl at a relaxed meal; prices start at £11.
Above: The Double Dish & Spoon set nests two serving dishes with a wooden spoon for easy storage, or a ready-made gift; £38.
Above: The Shalgree Knitted Throw looks more comfortable than a well-worn sweater; £148.
Above: The Hana Teapot with Wooden Saucer is designed by the more than 100-year-old Swedish company Höganäs Keramik; £78.
Above: The Pippin Greywood Flower Rack is made of gray wood (hence the name) and would make a flattering vessel for flowers and greenery throughout the seasons; £36.
Above: Decorative Palther Spoons offer nostalgic farmhouse appeal in the kitchen; £26.
Above: Though the Winkie Candle Holder looks like the night light of sleepyheads of yore, it's also ideal for catching wax drippings ; £26.