If you’ve ever painted anything, you know what an ordeal just buying the paint can be. First: you walk into the hardware store and are confronted with a towering wall of hundreds of paint swatches. Then, you’ll need to spend some time in front of the wall, sorting through handfuls of paint chips and trying to picture what they’d look like in your space, despite the harsh fluorescent lighting above you. Finally, after at least one back and forth to the hardware store with your pockets full of paint chips, you tape the swatches up at home, consider them, and have to go back to the store again to get your chosen color—and carry a gallon (or two or three) home with you.
If this sounds familiar, you, like us, will be happy to hear that a few new companies are shaking up the world of paint. All have a direct-to-consumer premise that cuts out the middleman entirely (think the Casper of paints); some will ship your paint directly to you, others have made it their mission to revolutionize paint swatches. Here are three newly launched paint companies on our radar.
Backdrop
Jolie Home
Clare
Much more on paints and palettes (including tips and tricks):
- 10 Things Nobody Tells You About Painting Furniture
- How to Paint Kitchen Cabinets: 5 Tips from a Master Painter
- Expert Advice: How to Choose Paint Like a Pro
Frequently asked questions
What are paint disruptors?
Paint disruptors are a new type of interior paint that are sold directly to consumers, skipping the traditional retail store markup. These brands prioritize eco-friendly materials, minimal packaging, and strive to simplify the painting process.
What are the benefits of using paint disruptors?
Using paint disruptors provides several benefits, including lower prices, a more sustainable product, a simplified shopping process, and the ability to experiment with unique colors and finishes.
Which brands are considered paint disruptors?
Some of the brands considered paint disruptors include Clare, Backdrop, Farrow & Ball, and Portola Paints.
What sets paint disruptors apart from traditional paint brands?
Paint disruptors distinguish themselves from traditional paint brands by offering direct-to-consumer sales, eco-friendly materials, and unique colors and finishes. They also often have a minimalist approach to packaging and branding.
Are there any downsides to using paint disruptors?
One potential downside to using paint disruptors is the lack of in-person assistance, as these brands typically do not have brick-and-mortar stores where customers can view samples. Additionally, the color accuracy may vary slightly due to viewing on different computer screens.
What should I consider when choosing a paint disruptor brand?
Consider factors such as the price, eco-friendliness, and color options available. Additionally, read reviews from other customers to gauge the quality and ease of use.
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