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New from Saphyr: Soft-Washed French Linen Basics

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New from Saphyr: Soft-Washed French Linen Basics

August 23, 2017

This content was produced as advertising in collaboration with Saphyr Pure Linen. 

New to the direct-to-consumer bedding category: Saphyr Pure Linen, launched this past summer by Rory O’Mara, who worked in the cotton industry for decades and whose heart belongs to natural textiles. Based in Yardley, Pennsylvania, O’Mara and her two daughters, Rosemary and Genevieve, designed their first collection in 100 percent pure linen, with additional natural materials launching soon.

Saphyr linen is made of highest-quality French-grown flax and is prewashed for ultimate softness upon arrival. The collection includes flat and fitted sheets, duvet covers, and pillowcases in full, queen, and king sizes. Sheets are sold in sets or individually, so Saphyr’s five naturally dyed colors can be mixed and matched. And Saphyr is hip to the direct-to-consumer model: skipping the retail middleman to keep prices low.

Sign up for the Saphyr Newsletter to stay abreast of the company’s latest offerings, and to receive a coupon code for your first order. For more information, visit Saphyr Pure Linen.

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Above: Founder Rory O’Mara likes to describe the “truth in linen,” meaning the fabric’s natural tendency to soften over time for a “lived-in” charm.
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Above: The benefits of sleeping on linen sheets are many: Linen stays cool during hot summer nights, and the fabric’s hollow fibers transport moisture well (meaning it’s naturally wicking to keep you dry at night and to keep bacteria at bay). Linen is also one of the strongest natural fibers around, making linen bedding especially long-lasting.
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Above: “Saphyr” is a common name for the blue flower of the flax plant; the flowers grow in clusters of five, opening at dawn and closing at night.
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Above: Saphyr linen sheets start at $119 for a full-size Flat Sheet or Fitted Sheet. Sheet Sets—including a flat sheet, fitted sheet, and two pillowcases—start at $279 for size full, and Duvets start at $239. Saphyr offers free four- to five-day shipping on all US orders, and accepts returns for any reason within 30 days.
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Above: Saphyr linen Pillowcases start at $69 for a set of two standard cases.
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Above: Linen is hypoallergenic and recommended for people with sensitive skin. And the fabric is eco-friendly: The hardy flax plant doesn’t require much water and doesn’t need pesticides, and Saphyr linens are Oeko-Tex certified to be free of resins and pesticides.
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Above: Saphyr linens are available in five natural colors—Simply Natural, Calming Cream, Peaceful Pink, Fresh White, and Blissful Blue.

Stay tuned for more from Saphyr; the company is launching more bedding and homewares in linen and other natural fibers starting this fall. For more information, visit Saphyr Pure Linen.

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