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Before and After: A Buzzfeed Founder’s Renovated Rowhouse, Budget Edition

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Before and After: A Buzzfeed Founder’s Renovated Rowhouse, Budget Edition

April 19, 2017

When Peggy Wang—the first employee at Buzzfeed (she’s now the editorial director of Buzzfeed Life)—was mid-apartment-search in New York City, she found herself at a crossroads familiar to many New Yorkers: Go for the trendy condo in Williamsburg, or head to the new Brooklyn—Queens—for more space. Queens quickly won: “Once I started exploring the rowhouse options, I couldn’t get past the value proposition of getting rental income, a basement, and a huge backyard,” Wang says. In a landmarked neighborhood in Ridgewood, Wang found a two-story 1900s rowhouse, but it was weighed down with fusty floral wallpaper, peeling linoleum, and wall-to-wall carpet.

Wang enlisted a friend, Keren Richter of White Arrow Interior Design, to gut it and bring it into this century while retaining some of its vintage charm—all on a budget, from high-end appliances sourced from Craigslist to vintage details from salvage shops. “We were living in the home while the remodeling was happening,” Wang says. “It was legitimately hell for three months. But I have to say, it’s incredibly worth it.” Here’s a look inside (plus their tricks for getting a high-end look for less). 

Photography courtesy of White Arrow.

the bright living room. 17
Above: The bright living room.

Richter and Wang (who is also a sometime musician, formerly in an indie pop band called the Pains of Being Pure at Heart) collaborated closely on the renovation. Their goal? Brighten and update the space while restoring period details, all with cost in mind. (“It was an exercise in resourcefulness and shared creativity,” Richter says.) To modernize and maximize light, they removed interior walls, tore up the flooring and bleached the existing subfloors (a cost-saving measure), replaced the interior doors with salvaged French and frosted glass doors, and painted the walls in Benjamin Moore’s Cloud White. Then, to restore “the home’s missing ‘history'” (most of which had been done away with in previous renovations), Richter’s team crafted period-appropriate millwork and sourced inexpensive antique details, including “doors, knobs, and lighting,” from architectural salvage.

In the high/low living room, two 1970s Italian leather armchairs by Italian designer Gae Aulenti, a vintage black pendant light, Indian Dhurri rug, and even the fireplace were all sourced on eBay. (“Finding a mantel complete with the summer screen was a challenge,” Richter says.) A vintage round mirror, painted to match the coffee table, adds height.

in the dining room, black chairs and a muted side table. 18
Above: In the dining room, black chairs and a muted side table.

Perhaps the biggest money-saver of the project: bleaching the existing subfloors. “Ripping up the carpet was easy,” Wang says. “But then we spent weeks tearing up the linoleum and subfloor with a heat gun, a scraper, and a crowbar. At some point we gave up because it was so difficult and had the floor guy finish the job.” The team sanded and bleached the floors twice over the course of three days, then finished it with a water-based finish by Bona. Richter and Wang also sourced interior doors and doorknobs from eBay and salvage shops (including a famous Brooklyn stop, Eddie Hibbert’s salvage), then painted the doors in Benjamin Moore’s satin paint in Onyx Paint. “It gives the home a real sense of history and visual weight,” Richter says.

In the dining room, a set of vintage Tapiovaara chairs, found a little worse for wear via an online Swedish auction, were given new life via a coat of Fine Paints of Europe’s traditional oil paint. The pendant is from Park Studio LA.

subtle color: a vintage credenza turns modern thanks to paint—shades of  19
Above: Subtle color: A vintage credenza turns modern thanks to paint—shades of pale pink and gray from Farrow & Ball. The posters and art throughout the house were finished with Framebridge frames.
the colorful living room is just off of the open kitchen; on the shelves i 20
Above: The colorful living room is just off of the open kitchen; on the shelves is a collection of paperbacks, sorted according to color.

Indigo pillows on the Meritalia canvas couch (an AptDeco find) connect living room to kitchen. Not pictured: a TV credenza, designed by White Arrow, has a grid of circles cut into the cabinet fronts to allow the TV to be turned on and off when it’s closed.

the small kitchen feels light and open, thanks to dark lower cabinets and, abov 21
Above: The small kitchen feels light and open, thanks to dark lower cabinets and, above, white walls with a single floating shelf.

In the Shaker-style kitchen, the cabinets and island are Ikea, refaced with Scherr’s custom fronts and painted in Farrow & Ball’s Hague Blue; the matching larder is also from Scherr’s. (For similar options, see Ikea Kitchen Upgrade: 7 Cabinet Fronts for the Ultimate Kitchen Hack.) Thanks to clever sourcing, “We found the top-notch appliances (a Bertazzoni oven, panel-ready Bosch dishwasher, and Subzero fridge) on Craigslist,” Richter says.

A copper deck-mount faucet from Watermark Designs and Gm 15 Pendant Lamps from Menu add warmth to the blue and white space.

a case study of high/low design: wang&#8\2\17;s kitchen features ikea  22
Above: A case study of high/low design: Wang’s kitchen features Ikea base cabinets done over in Farrow & Ball.

The fridge was previously in front of the kitchen’s single window, so the team relocated it, but needed a smaller refrigerator to fit in the new space. Luckily they sourced a panel-ready 28-inch Subzero fridge on Craigslist. (For more options, see our post 10 Easy Pieces: Best Skinny Refrigerators.) A few sleuthing tips for finding high-end appliances online: “Out-of-state items don’t incur tax if you pay online,” Richter says—she found the unused Bertazzoni oven and hood via a New Jersey showroom. She also recommends using Craigslist’s “Search Tempest” function, which searches across all of Craigslist or by driving distance.

 &#8\2\20;we love a mix of old with new,&#8\2\2\1; richter says. & 23
Above: “We love a mix of old with new,” Richter says. “We respect the past but we’re not aiming to create a home that feels like a relic.” Case in point: the clean-lined farmhouse sink.
the blue and white motif continues into the ceramics. 24
Above: The blue and white motif continues into the ceramics.
in the master bedroom, richter and company reconfigured an existing skylight to 25
Above: In the master bedroom, Richter and company reconfigured an existing skylight to bring in maximum sunlight.

The bedroom is more neutral than the rest of the house: a black-and-white Ikea rug, unfinished Shaker nightstands, and African mud cloth and shibori pillows by White Arrow. The linen bedding is by Matteo, bought on sale at Gilt. 

in the serene bedroom: a muji ash bed and \1970s plywood side chair,  26
Above: In the serene bedroom: a Muji Ash Bed and 1970s plywood side chair, another eBay find.
on the paul mccobb dresser: ceramic planters from etsy. 27
Above: On the Paul McCobb dresser: ceramic planters from Etsy.
 the bath, in blue. 28
Above: The bath, in blue.

The blue motif continues in the bathroom: “We love the intense pigmentation of Farrow & Ball, so we splurged,” Richter says; the bathroom is painted in Stiffkey Blue. Cement floor tile with a pale blue star pattern from Amethyst Artisan in Manhattan mixes with with inexpensive ceramic wall tile from Daltile. The vintage pharmacy-style vanity and chrome trashcan are both from Restoration Hardware.

the subway tile continues into the shower. 29
Above: The subway tile continues into the shower.

Not pictured: the Toto toilet. (For more, see Trend Alert: 8 Techno Toilets.)

a bright entryway connects wang&#8\2\17;s top floor apartment to the rental 30
Above: A bright entryway connects Wang’s top-floor apartment to the rental apartment below.
up to the light filled apartment. 31
Above: Up to the light-filled apartment.

An unexpected find from Richter’s and Wang’s salvage hunting: “We visited the basement of an upstate eBay seller and sourced the holophane lights, which he said were from an old asylum,” Richter says. Now they illuminate the revamped entryway.

&#8\2\20;the rental unit keeps the same design language as wang’s ap 32
Above: “The rental unit keeps the same design language as Wang’s apartment,” Richter says, with white cabinets in the kitchen rather than blue.

Unlike Wang’s own kitchen, the rental kitchen features butcher-block countertops and upper cabinets that hide the original chimney.

Before

in the entryway, a trifecta of dated design: carpeted stairs, stuffy wallpaper, 33
Above: In the entryway, a trifecta of dated design: carpeted stairs, stuffy wallpaper, and brown linoleum.

“The apartment had old floral wallpaper, carpet, dropped ceilings, light brown paint covering the existing trim, linoleum floors, and a lot of added extra rooms and dark spaces,” Richter says.

the dark kitchen, plagued by linoleum and a fridge that blocked the o 34
Above: The dark kitchen, plagued by linoleum and a fridge that blocked the only window.

“There were cheap doors and even cheaper bathrooms and kitchens,” Richter remembers. “Aside from the exterior of the house, no original detail (except for a chair rail and entryway door) was intact.”

the rental kitchen, before. 35
Above: The rental kitchen, before.

Wang’s retrospective advice: “I’m glad I put the time and effort to find the right contractor. I was so anxious to get started, but Keren advised me to vet the contractors and do home visits to see their work up close.” And take time to do renderings before purchasing big-ticket items, “especially things like countertops, tiles, appliances,” she says. “Those things are sometimes not returnable and can hold your renovation up for days if you make bad aesthetic decisions.”

The next project to tackle? A spiral staircase to connect to the large garden—another Ridgewood perk.

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Frequently asked questions

What is the Peggy Wang house tour renovation on a budget?

The Peggy Wang house tour renovation on a budget is an article on Remodelista that outlines how Peggy Wang, one of the co-founders of Buzzfeed, renovated her home on a tight budget.

Who is Peggy Wang?

Peggy Wang is one of the co-founders of Buzzfeed and the homeowner featured in the house tour renovation on a budget article.

What is the focus of the article?

The focus of the article is on how Peggy Wang was able to renovate her home on a budget while still achieving a stylish and functional result.

What are some of the budget-friendly renovation ideas in the article?

Some of the budget-friendly renovation ideas in the article include using Ikea furniture, DIY projects, repurposing existing items, and shopping at second-hand stores and flea markets.

Are there any before and after photos of the renovation?

Yes, the article includes several before and after photos of the renovation, as well as detailed descriptions of the changes made to each room.

Is it possible to achieve a stylish renovation on a budget?

Yes, the Peggy Wang house tour renovation on a budget is proof that it is possible to achieve a stylish renovation on a budget through careful planning, creativity, and resourcefulness.

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Benjamin Moore

Onyx Paint

$67.99 USD from Benjamin Moore

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