We’ve covered mattress disrupters (see
14 Upstart Mattress Companies), bedding disrupters (see Luxury Linens for Less, Online Edition), and furniture disrupters (see 6 New Upstart Furniture Companies), so perhaps it was only a matter of time before the tabletop/kitchenware category was disrupted.
Thanks to the direct-to-consumer sales model, these 10 new companies keep prices down by minimizing overhead costs and eliminating markups. Some are offering bargain-basement type deals, but most of these companies are trying to pave a middle path between the high-quality, high-priced and low-quality, low-priced offerings currently on the market.
Brandless Above: Everything at Brandless costs $3, including household staples such as parchment paper and dish soap. The ever-expanding lineup now includes home goods such as silicone cooking tools, a chef’s knife, and the Porcelain Rim Dinner Plates shown here, all $3 each. Brigade Kitchen Above: Founded by a brother-and-sister team in 2017, Brigade Kitchen offers well-priced tools for home chefs, with pots and pans sized for cooking for two to four people. The current lineup includes a Sauce Pan ($70), a Sauté Pan ($75), a Skillet ($70), a Santoku chef’s knife ($75), plus The Set, a starter kit of all four ($260). Field Company Above: Founded by two brothers who aimed to re-create the century-old cast iron pans that had been passed down through their family, Field Company offers cast-iron pans that are smoother and 25 to 50 percent lighter than other pans on the market. Prices start at $100 for the No. 8 Skillet, which is preseasoned, made in the US, and comes with a lifetime guarantee. (Bonus points: Field Company offers a host of Cast Iron Care tips to help you use and care for your pan.) Hudson Wilder Above: Hudson Wilder aims to bring down the cost of luxury tableware. Its Sora Tumblers are made of hand-blown borosilicate glass (they’re $35 for a set of four). And the Damek Charcoal Line Dinner Plates are made of white porcelain with a hand-painted charcoal rim; $45 for a set of four. Made In Above: The name of Austin, Texas, company Made In is an ode to American manufacturing. The company makes stainless steel pots and pans in independent American factories and with American metals, and they know their top-quality wares won’t come in at the lowest prices: “We know our cookware isn’t cheap,” says the company, “but that is because it is designed to last a lifetime.” Prices start at $59 for a Fry Pan and go up to $549 for the 10-piece Kitchen Sink Set.