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Shopper’s Diary: Landline in Paris, a French-American Shopkeeper’s Answer to Plastic-Free Living

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Shopper’s Diary: Landline in Paris, a French-American Shopkeeper’s Answer to Plastic-Free Living

January 30, 2024

On a trip to France not too long ago, I had two days to get reacquainted with Paris when Landline came to me at the top of a stylist friend’s tip sheet. Located in a former pharmacy in the 11th arrondissement, the emporium is a general supply store stocked with everything from kitchenwares and carpet beaters to wardrobe staples, all made of natural materials (no synthetics or plastic) and cherry-picked from French and European workshops.

Landline is the brainchild of Caroline Morrison, an escapee from the high fashion world who previously worked as Marc Jacobs’ European sales manager and international sales director for Carolina Herrera NY. Morrison also grew up in San Francisco: she has a French mother and half-French father, attended a bilingual school in the Bay Area, and graduated with a degree in international relations from Tufts before settling in Paris.

Now married to a writer and a mother of two, Morrison says Landline came from a desire to demonstrate how to “consume better and less.” Here’s a look:

Photographs courtesy of Landline (@LandlineGeneralStoreParis).

the old marble storefront had been covered over and was damaged beyond recovery 17
Above: The old marble storefront had been covered over and was damaged beyond recovery; Morrison had it entirely rebuilt in wood.
the shelves are stocked with wooden toys, traditional french ceramics, guarante 18
Above: The shelves are stocked with wooden toys, traditional French ceramics, guaranteed-for-life pans, and hard-to-find Italian kitchen gadgets. Photograph by Olivia Tran.
coir doormats, plastic free cleaning tools, and string market bags. photograph  19
Above: Coir doormats, plastic-free cleaning tools, and string market bags. Photograph by Olivia Tran.
landline&#8\2\17;s linen cotton jackets are made in burgundy by workwear br 20
Above: Landline’s linen-cotton jackets are made in Burgundy by workwear brand Le Laboureur.
the brooms, brushes, and and natural cleaning supplies department includes germ 21
Above: The brooms, brushes, and and natural cleaning supplies department includes German natural fiber and goat hair brushes for dusting books. Landline’s enamelware is made in Eastern Europe. The one item Morrison imports from the US are Sweater Stones, pumice blocks she says are “amazing for removing the pills from wool; I tried but couldn’t find the equivalent here.” Photograph by Pierre Prospero.
an assemblage of accessories for cozy indoor days: bindewerk handmade notebooks 22
Above: An assemblage of accessories for cozy indoor days: Bindewerk handmade notebooks, French carpet slippers, Italian wool socks, and Woodswoman (from a selection of vintage books that tie in with the shop’s themes).

Under the existing tile in the store, Morrison and her team discovered the original herringbone hardwood floor:”My husband and I and some friends spent a month restoring and patching it as a labor of love.”

la manufacture de digoin&#8\2\17;s two toned pottery has been made in digoi 23
Above: La Manufacture de Digoin’s two-toned pottery has been made in Digoin since 1875: read about it in our post A Classic Loire Valley Pottery Revived. The white-glazed ceramics on the lower shelf are part of an exclusive Landline collection by Paris ceramic artist Katherine Oh. Photograph by Francois Goize.
knit washcloths of plant dyed organic cotton are made by liv berg, a dane in pa 24
Above: Knit washcloths of plant-dyed organic cotton are made by Liv Berg, a Dane in Paris who models her towels after her grandmother’s homemade cleaning cloths. Photograph by Pierre Prospero.
landline&#8\2\17;s stationery supplies come from all over europe. the brass 25
Above: Landline’s stationery supplies come from all over Europe. The brass-detailed Exacompta Bloc FAF refillable notepads are a shop best seller and have been made in France since 1928.
landline is at \107 avenue parmentier in the \1\1e, surrounded by other indie s 26
Above: Landline is at 107 Avenue Parmentier in the 11e, surrounded by other indie shops and restaurants. Here, Morrison is wearing Landline wardrobe basics: a Guernsey fisherman sweater, Accidente Con Flores Mallorcan sheep’s wool vest, and La Botte Gardiane boots. Photograph by Pierre Prospero.

Go to our Design Travel listings to find many more of our Paris favorites, including:

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Frequently asked questions

What is Landline General Store?

Landline General Store is a shop located in Paris, France that offers a curated selection of home goods, accessories, and gifts.

What can I find at Landline General Store?

At Landline General Store, you can find a variety of products such as kitchenware, linens, furniture, lighting, candles, stationery, and more.

Where is Landline General Store located?

Landline General Store is located in Paris, specifically at 24 rue de Picardie, 75003 Paris, France.

What are the operating hours of Landline General Store?

Landline General Store is open from Tuesday to Saturday, from 11 AM to 7 PM.

Can I purchase items from Landline General Store online?

Yes, you can browse and purchase items from Landline General Store's website. They offer worldwide shipping.

Does Landline General Store offer gift wrapping services?

Yes, Landline General Store provides complimentary gift wrapping services for all purchases.

Are there any special events or workshops at Landline General Store?

Yes, Landline General Store occasionally hosts special events and workshops. Check their website or social media for upcoming events.

Does Landline General Store offer interior design services?

Yes, Landline General Store offers interior design services for residential and commercial projects. You can contact them for more information.

Is Landline General Store accessible for people with disabilities?

Yes, Landline General Store is accessible for people with disabilities. They have ramps and an accessible entrance.

Can I return or exchange items purchased from Landline General Store?

Yes, Landline General Store accepts returns and exchanges within 14 days of purchase, provided the items are in their original condition.

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