A favorite gift wrapping strategy: start with a simple Kraft paper base and add rustic twine or Japanese washi tape for a low-key look.
Above: Kraft Butcher Paper, available in 36-inch-wide rolls for $40.47 from Dick Blick.
Above: Rustic Jute from Olive Manna is $25 for 15 yards and is available in six colors (including barn red and country green).
Above: Traditional Masking Tape (set of three) and Beechwood Tape Dispenser by Areaware; $10 at West Elm.
Above: Set of 20 Shipping Tags; $5 at Olive Manna.