Icon - Arrow LeftAn icon we use to indicate a rightwards action. Icon - Arrow RightAn icon we use to indicate a leftwards action. Icon - External LinkAn icon we use to indicate a button link is external. Icon - MessageThe icon we use to represent an email action. Icon - Down ChevronUsed to indicate a dropdown. Icon - CloseUsed to indicate a close action. Icon - Dropdown ArrowUsed to indicate a dropdown. Icon - Location PinUsed to showcase a location on a map. Icon - Zoom OutUsed to indicate a zoom out action on a map. Icon - Zoom InUsed to indicate a zoom in action on a map. Icon - SearchUsed to indicate a search action. Icon - EmailUsed to indicate an emai action. Icon - FacebookFacebooks brand mark for use in social sharing icons. flipboard Icon - InstagramInstagrams brand mark for use in social sharing icons. Icon - PinterestPinterests brand mark for use in social sharing icons. Icon - TwitterTwitters brand mark for use in social sharing icons. Icon - Check MarkA check mark for checkbox buttons.
You are reading

Shopper’s Diary: The Men’s Shop at the Liquor Store in NYC

Search

Shopper’s Diary: The Men’s Shop at the Liquor Store in NYC

February 9, 2011

Now that every American shopping street looks the same, originality has never been at such a premium. Marketing and branding genius Andy Spade of Partners & Spade set out to combat that sameness when he designed the J. Crew Men's Shop at the Liquor Store in a former Tribeca Liquor Store three years ago. He kept the original signage of the former Tribeca Liquor Bar (and also insisted on having no mention of the brand outside) and preserved the original wooden bar, which now serves as a display counter. Clothing is mixed in with a selection of carefully chosen books, paintings, LPs, toys, and other found objects for a nostalgic, general-store vibe.

mens shop at the liquor store The liquor store 7 The liquor store 4 The liquor store 2 The liquor store 6 Shoppers Diary The Mens Shop at the Liquor Store in NYC portrait 8 The liquor store 5 The liquor store 3
(Visited 257 times, 1 visits today)
You need to login or register to view and manage your bookmarks.

Have a Question or Comment About This Post?

Join the conversation

v5.0