We don't naturally gravitate toward purple, but these images have us convinced.
Above: A bath in Brazil by photographer Richard Powers.
Above two photos: Originally designed by Philippe Starck, recently overhauled by Benjamin Noriega Ortiz: the lobby of LA's Mondrian Hotel.
Above: White Lacquered Ant Chairs and a purple rug in the Fritz Hansen catalog.
Above: Marni Overleaf Rug from the UK-based Rug Company.
Above: Different shades of purple in a room by Lili Diallo.
Above: Arne Jacobsen Swan Chair Upholstered in Primus Fabric; from the Fritz Hansen catalog.
Above: Discovered via Desire to Inspire: a room by German stylist Matahina.
Above: A modernist sectional sofa upholstered in purple velvet; Rachel Whiting photo.
Above: An aubergine upholstered chair in a room at the Hotel Daniel in Paris.