The House is London’s latest concept store: an on- and offline destination for interiors, one-of-a-kind art, and bespoke design, including concrete sculptures, luxury upholstered soft furnishings—and futuristic radiators, too.
“It’s a melting pot of contemporary designers and brands whose values strongly resonate with my own,” explains founder Laura Fulmine, who is the creative force behind The House and the pioneering M.A.H. Gallery. “I wanted The House to act as a platform for artists to experiment and push themselves out of their comfort zones.”
Housed in an unremarkable new-build gallery on Vyner Street, Laura has created a captivating, layered domestic space arranged across three rooms. “I think we are all so bored of living our lives through screens, so being able to shop ‘in real life’ has become a much more dynamic and joyful experience,” Laura explains.
Let’s have a good look around The House:
N.B.: Head to The House or inquire for pricing on the wares and artwork throughout.
“The first company we approached was the furniture maker Sedilia,” Laura recalls. “I had a strong vision for something entirely bespoke, and the result is the Roll Top sofa upholstered in a completely bespoke color way and pattern.”
“I also approached the ceramic artist Dea Domus to create a large kitchen mural that incorporated the designs usually only found on her smaller ceramics; her work had never been seen on such a scale. Frederic Texier is another artist that caught my eye,” says Laura. “He discovered his unique skill of carving when trapped in his house in the South of France during Covid with only concrete blocks left over from a house renovation! All the artists we work with have pushed boundaries with the materials that are familiar to them, and the results have been incredible.”
Cleverly, this experimental energy at The House never overwhelms. That’s partly because the palette is restricted to shades of black, white, cream, and brown and partly because each piece is unified by what Laura calls “a sense of the bespoke.”
“Each piece within the space—even the vintage-sourced items—are one of a kind and have been chosen for their exceptional design, showcasing and celebrating the skills of artisanal craftsmanship,” she says.
(We’re longtime fans of Wayne Pate; for more on his work, see Inspired by a Year in Paris: Wayne Pate’s New Fabric and Wallpaper Collection from Studio Four NYC.)
The House is for customers “with a discerning eye”; “those who want “something unique, with a story, something they can talk about that will last, be treasured and passed down as heirlooms.” (Consultation, sourcing, design, styling, and product services are also available.)
For more on Atelier Ellis, see our post “Take a Walk to My House”: A New Paint Collection from Atelier Ellis.
Each object here is intended to “spark conversation about the skill of the designer or the unique ways in which it has been made,” says Laura. “For example, the steel tables, finished and hardened in linseed oil by Vogel Studio, Frederic Texier’s brutalist sculptures, or the bespoke Roll Top Sofa—they are all bold statement pieces with their own personality but sit harmoniously together in a space.”
For Laura, this is just the first iteration of the space: The plan is to transform the rooms every six months whilst keeping the collection rooted in the domestic sphere. “My intention with The House was to set it out like a home,” Laura explains. “Hopefully the result is an inviting experience which offers visitors the opportunity to see how the pieces could look in their own homes. It helps to understand scale, see the techniques used, learn the stories behind the pieces, and ultimately understand how objects sit within an interior setting.”
N.B.: The showroom is open by appointment only; email [email protected] to book a viewing.