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The House (Tour): A Shoppable “Canvas for Living” in London

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The House (Tour): A Shoppable “Canvas for Living” in London

Ben Anders December 5, 2022

The House is London’s latest concept store: an on- and offline destination for interiors, one-of-a-kind art, and bespoke design, including concrete sculptures, luxury upholstered soft furnishings—and futuristic radiators, too.

“It’s a melting pot of contemporary designers and brands whose values strongly resonate with my own,” explains founder Laura Fulmine, who is the creative force behind The House and the pioneering M.A.H. Gallery. “I wanted The House to act as a platform for artists to experiment and push themselves out of their comfort zones.”

laura fulmine  d in the living area next to a sculptural fireplace made for the 9
Above: Laura Fulmine pictured in the living area next to a sculptural fireplace made for the space by the designer Fred Rigby.

Housed in an unremarkable new-build gallery on Vyner Street, Laura has created a captivating, layered domestic space arranged across three rooms. “I think we are all so bored of living our lives through screens, so being able to shop ‘in real life’ has become a much more dynamic and joyful experience,” Laura explains.

Let’s have a good look around The House:

N.B.: Head to The House or inquire for pricing on the wares and artwork throughout.

in the living area, the roll top sofa is upholstered in ‘zeppelin’ 10
Above: In the living area, the Roll Top Sofa is upholstered in ‘Zeppelin’ and Teddy Mohair by Pierre Frey; the art above it is A Fresco of A Woman by Alexandria Coe. The rug is the Ottone Rug by Sinclair Till x The House paired with the Simple Lighting Lamp N°7 by Frédéric Texier and the Paris Coffee Table N°12 by Vogel Studio.

“The first company we approached was the furniture maker Sedilia,” Laura recalls. “I had a strong vision for something entirely bespoke, and the result is the Roll Top sofa upholstered in a completely bespoke color way and pattern.”

the roll top armchair is upholstered in ‘flag’ and teddy mohair b 11
Above: The roll top armchair is upholstered in ‘Flag’ and Teddy Mohair by Pierre Frey. The white totems are by Frédéric Texier; the black pillar is a Milano Radiator. The artwork above the mantle is Mellow Big Djambo by Hermentaire.

“I also approached the ceramic artist Dea Domus to create a large kitchen mural that incorporated the designs usually only found on her smaller ceramics; her work had never been seen on such a scale. Frederic Texier is another artist that caught my eye,” says Laura. “He discovered his unique skill of carving when trapped in his house in the South of France during Covid with only concrete blocks left over from a house renovation! All the artists we work with have pushed boundaries with the materials that are familiar to them, and the results have been incredible.”

the hallway includes a pair of cross chairs by tom hertz; a console by fré 12
Above: The hallway includes a pair of Cross Chairs by Tom Hertz; a console by Frédéric Texier; a selection of white Deriva vessels by Canoa Lab; and the Curve Table Light by Caroline Coirault-Jonqueres. Above the console is the Perfumer Mirror N°5 by Vogel Studio. The bespoke hand-painted screen is by AEAND.
a selection of stoneware hands by the brighton based artist julie nelson. 13
Above: A selection of stoneware hands by the Brighton-based artist Julie Nelson.
a close up of the white deriva vessels by canoa lab. all their pieces are handm 14
Above: A close-up of the white Deriva vessels by Canoa Lab. All their pieces are handmade in their workshop in Valencia.

Cleverly, this experimental energy at The House never overwhelms. That’s partly because the palette is restricted to shades of black, white, cream, and brown and partly because each piece is unified by what Laura calls “a sense of the bespoke.”

“Each piece within the space—even the vintage-sourced items—are one of a kind and have been chosen for their exceptional design, showcasing and celebrating the skills of artisanal craftsmanship,” she says.

in the dining area, the sail dining table, designed in collaboration with fred  15
Above: In the dining area, the Sail Dining Table, designed in collaboration with Fred Rigby, takes its reference from vintage forms; it’s paired with Custom Burgundy Loop Chairs by Fred Rigby. On the table are two vessels by Vogel Studio. On the wall hangs a small work by the artist Wayne Pate entitled Jug in Blue, Brown, Red Polychromy and the Origami radiator designed by Alberto Meda from Tubes Radiatori.

(We’re longtime fans of Wayne Pate; for more on his work, see Inspired by a Year in Paris: Wayne Pate’s New Fabric and Wallpaper Collection from Studio Four NYC.)

a view from the hallway into the kitchen. the bespoke flooring was created by l 16
Above: A view from the hallway into the kitchen. The bespoke flooring was created by linoleum flooring expert Sinclair Till and is inspired by the marble entryways found in Milan. The black hourglass sculpture is by Abigail Ozora Simpson.

The House is for customers “with a discerning eye”; “those who want “something unique, with a story, something they can talk about that will last, be treasured and passed down as heirlooms.” (Consultation, sourcing, design, styling, and product services are also available.)

the bespoke kitchen features a handcrafted site specific tiled mural by ceramic 17
Above: The bespoke kitchen features a handcrafted site-specific tiled mural by ceramic artist and designer Dea Domus alongside a British Standard kitchen painted in Fallen Plum by Atelier Ellis (the walls are Block Print Yellow, also from Atelier Ellis). Above the sink is the diptych Djambo Speech No. 1 by Hermentaire.

For more on Atelier Ellis, see our post “Take a Walk to My House”: A New Paint Collection from Atelier Ellis.

on the kitchen counter is the curve table light by caroline coirault jonqueres  18
Above: On the kitchen counter is the Curve Table Light by Caroline Coirault-Jonqueres and a ceramic goblet by IAAI Studio.
a view from the kitchen into the living room. on the wall are two ceramic hooks 19
Above: A view from the kitchen into the living room. On the wall are two ceramic hooks by Abid Javed. To the right of the doorframe is an artwork by Wayne Pate entitled Fruit Bowl with Lemon and Striped Tablecloth.

Each object here is intended to “spark conversation about the skill of the designer or the unique ways in which it has been made,” says Laura. “For example, the steel tables, finished and hardened in linseed oil by Vogel Studio, Frederic Texier’s brutalist sculptures, or the bespoke Roll Top Sofa—they are all bold statement pieces with their own personality but sit harmoniously together in a space.”

a collection of ceramic vases by tom norris. 20
Above: A collection of ceramic vases by Tom Norris.

For Laura, this is just the first iteration of the space: The plan is to transform the rooms every six months whilst keeping the collection rooted in the domestic sphere. “My intention with The House was to set it out like a home,” Laura explains. “Hopefully the result is an inviting experience which offers visitors the opportunity to see how the pieces could look in their own homes. It helps to understand scale, see the techniques used, learn the stories behind the pieces, and ultimately understand how objects sit within an interior setting.”

N.B.: The showroom is open by appointment only; email [email protected] to book a viewing.

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