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Dyed-to-Order Bedding from Flaneur


Dyed-to-Order Bedding from Flaneur

February 24, 2017

In my family, we’re (in)famous for customizing—from designing our own wedding dresses to mixing our own paint colors. Yesterday, quite literally, as I was sitting down to write this post, my aunt called me: “Help, I need indigo sheets, but I can’t find the right shade.” So of course I told her about Flaneur, a company that specializes in the full spectrum of colored sheets and offers dyed-to-order bedding as well.

Somewhat ironically, Flaneur started in an empty bedroom. Flaneur founders Lu Xiong and Tianjiao Yu, both PhD candidates in literature at Columbia University at the time, were waiting for takeout in Lu’s newly assigned bedroom, when the two struck up a conversation about their mutual love of design. Throughout their studies, as they lounged around the bedroom reading, studying, writing, or playing the ukulele, Lu and TJ quickly realized how, more than any other room, the bedroom is the most personal space. “It’s a place where you can let your hair down and really be yourself,” they say. “It should reflect who you are.” Thus inspired, the pair founded Flaneur, named for the French word meaning “dreamers, idlers, and strollers of cities,” with the intention of offering fully customizable bedding.

according to their testimonial, flaneur sheets are made with \100 percent supim 17
Above: According to their testimonial, Flaneur sheets are made with 100 percent Supima cotton, an “extra-long” fiber that has a superior ability to absorb color, which they independently have DNA-tested to ensure purity. The 400-thread count ensures softness and quality; “the sheets will never pill.” Styling and photography by Anne Sage.
chose from one of flaneur&#8\2\17;s color collections, from rococo pin 18
Above: Chose from one of Flaneur’s color collections, from Rococo pinks to Matisse blues. Or, select any custom Pantone hue at no extra charge.
all flaneur sheets are garment dyed to order in small batches to conserve water 19
Above: All Flaneur sheets are garment dyed-to-order in small batches to conserve water. The sheets are also prewashed so they wont bleed or shrink.
according to their literature, flaneur white sheets are never bleached. all bed 20
Above: According to their literature, Flaneur white sheets are never bleached. All bedding is sewn with biodegradable Lyocell thread made in Germany. Duvets feature Swiss-made Riri zippers.
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