The Chicest Fabric Shop in Paris? by

Issue 75 · Travels with an Editor: Paris · June 4, 2013

The Chicest Fabric Shop in Paris?

Issue 75 · Travels with an Editor: Paris · June 4, 2013

Located between the historic Palais Royal and the fashion district of Montorgueil, Rue Herold is a store with a mission. Founded by Charlotte de la Grandière, a former stylist for fashion and design magazines, the shop offers a carefully coordinated selection of more than 60 fabrics from France, Italy, Belgium, and Japan, all displayed in a white-lacquered space as clinical as a science lab. “The idea is to mix fashion and design. I wanted to offer fabrics that are accessible, simple, and of good quality,” de la Grandière says. Also on offer: sewing notions, ready-made and made-to-measure cushion covers and curtains; and bags and zip cases. For more information, go to Rue Herold.

rue herold storefront

Above: The storefront.

rue herold purple fabric

Above: Bolts of fabric, ranging in price from €18 to €50 per meter.

rue herold 2

Above: The small shop is pared down to the essentials.

rue herold striped fabric

Above: Notions and fabrics.

rue herold fabrics notions

Above: An array of notions on offer.

  rue herold white fabric

Above: Bolts of white fabrics and pillows.

charlotte de la grandiere

Above: Charlotte de la Grandiere, en bicylette.

To see more fabrics, go to our Fabrics & Linens picks.

Location of Rue Herold in Paris:

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