Ouch, doesn't this look remarkably like a mix between "Rechenbeispiel" from Nils Holger Moormann which has been around since 2006 and "Erika", also from Moormann (2004)?
See here: http://www.moormann.de/moebel/garderoben/rechenbeispiel.html and here: http://www.moormann.de/moebel/stauraum/erika.html
Similar but not as clever - at least in my book!
What seems different to us is that this is not a storage system for household goods; it's a furniture system. The last photo shows the tables and stools you can build and then disassemble and hang up.