Over the last five years, we've watched Another Country evolve from a three-legged stool to a full furniture and housewares collection, and, now, a Marylebone, London shopfront. It’s easy to see why the UK company has been such a success. Founded by Paul de Zwart, whose list of design credentials includes collaborations with Tyler Brûlé (de Zwart was the cofounder of Wallpaper magazine), Ilse Crawford, and Alasdhair Willis, Another Country designs strike a chord with those looking for well-made modern classics—the venture started when de Zwart went on a quest for the archetypal stool and ended up deciding to make his own. One piece led to the next, and a mission to create archetypal designs that "call on the familiar and unpretentious forms of British Country kitchen style, Shaker, traditional Scandinavian, and Japanese woodwork for inspiration."
Up until last month, prospective buyers were limited to viewing Another Country collections online and at design fairs. Now, at the company's first shop in Marylebone, the line is displayed in room settings filled with ideas worth bringing home.
Photographs courtesy of Another Country.
Above: A selection of Another Country's simple and functional wares in a neo-cottage setting.
Above: Another Country's wooden designs are made from certified solid woods in the UK and Europe. Shown here: Sofa One, £3880, Coffee Table One Round, £485, and the Workstead Floor Lamp, £650. Another Country is the sole UK representative of Workstead lighting, a member of the Remodelista Architect/Designer Directory.
Above: Another Country furniture is designed to work in any room. Here, Desk One, £945, is used in an office setup.
Above: The Another Desktop Series is a handsome way to organize office detritus; £95 for a set.
Above: Another Chair in red works as a dining chair or an office meeting chair; £485.
Above: Simple but strong materials, such as black hexagonal floor tiles, white subway tiles, and a wood ceiling, work well with the Another Country aesthetic. The oiled ash and brass Bucket, £590, was inspired by Finnish sauna buckets and Japanese rice barrels. The sink's copper pipe faucet adds an element of surprise.
Above: Another Country is on 18 Crawford Street, Marylebone, London. See map below.
Several of Another Country's iconic furniture pieces can be seen in Living Small in an Architectural Landmark, Brooklyn Edition, designed by Workstead, and The Designer is In: An Optimist at Home in Notting Hill on Charles Mellersh. On Gardenista, see Design Sleuth: Stepladder as Planter.
Below: Location of Another Country in Marylebone, London: