Reinventing the Sports Bar, Northwest Edition by

Issue 40 · North by Northwest · October 5, 2012

Reinventing the Sports Bar, Northwest Edition

Issue 40 · North by Northwest · October 5, 2012

The chaps behind Portland's Ace Hotel (in conjunction with Official Manufacturing Company) have reinvented the sports bar with Spirit of 77, a watering hole for sports fanatics, friends, and families (think dudes with babies strapped to their chests).

The bar is named after the Portland Trail Blazers, specifically, the year they won the NBA championships, and it has all the trappings of a sports bar (think darts and foosball) but with a reimagined interior featuring a mix of vintage elements. Likewise, food and drinks are given a makeover with marketing and collateral delivered by Official Manufacturing Company., the self-described "multi-headed hydra" creative agency. For more, go to Spirit of 77.

Photography via Spirit of 77 and Eater.

Above: The four-foot-tall signage was made by projecting typeface onto plywood, which was then cut out.

Above: Sports memorabilia in the form of a wall of historical black and white photographs.

Above: Graphic, oversized, hand-cut signage on a pegboard wall at the entrance to the bar. Dart boards mounted on chalk boards hung from planks of wood on the wall.

Above: The hand-built basketball arcade was made with the repurposed high school gymnasium flooring.

Above: Bar-height tables on wheels can be easily moved.

Above: The men's restroom, with a strategically hung chart.

Above: In lieu of a multitude of televisions on the wall, there is a single 16-foot-wide screen, which provides a focal point.

Above: De rigeur in Portland: bicycle parking inside the bar.

Above: In lieu of the bar name, the owners installed a large sign referencing "Rip City," another reference to the Trail Blazers.

For more on Portland, check out our City Guide.



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