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Tourists Welcome: The Hip Berkshires Escape Everyone’s Talking About

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Tourists Welcome: The Hip Berkshires Escape Everyone’s Talking About

July 5, 2019

Sometime in the second half of last summer, we started to see photos of an intriguing new inn in the Berkshires, cheekily named Tourists, popping up on our Instagram feed. One week, a creative director we know posted snapshots of her guest room there, with its de rigueur plywood bed and alluring practical minimalism; another week, a photographer we follow on the platform was there, enticing us with shot after shot of idyllic scenery, twinkling outdoor dinners, and impossibly stylish interiors.

We were enamored with what we saw, but then fall came and we turned our attention from summer escapes. Well, it’s now July again, and we find ourselves once again dreaming of the hotel.

There are good reasons that creatives flocked to Tourists almost as soon as it opened last summer. For one thing, it came with serious street cred: Joining the hotel’s lead partner and designer, Ben Svenson, was an A-list investor group of creatives and foodies, including John Stirratt, of indie rock band Wilco; Eric Kerns, co-founder of Bright Ideas brewery; Scott Stedman, the founder of Brooklyn Magazine; and Corey Wentworth, formerly of Boston’s Flour Bakery.

For another, it’s perfectly situated. Tourists has all the perks of its Berkshires location (trailheads are on the property), and it’s just a seven-minute drive from MASS MoCA. And then there’s its spare (but not spartan), elevated (but not fussy) style that gives it such fresh appeal. It’s camp for discriminating adults.

See for yourself.

Photography by Nicole Franzen, courtesy of Tourists.

The hotel&#8
Above: The hotel’s name was inspired by a “Tourists Welcome” sign that once graced the property. The 48-room hotel is set on 50 acres of land that surround the Hoosic River.
Architect Hank Scollard and interior designer Julie Pearson (of Spartan Shop) were responsible for giving the &#8
Above: Architect Hank Scollard and interior designer Julie Pearson (of Spartan Shop) were responsible for giving the ’60s motor lodge inn new life as a hip country hotel. Vintage tan Mario Bellini Camaleonda sofas hold court in the lounge area.
The lobby is housed in a 60s ranch home that was stripped down to the studs.
Above: The lobby is housed in a 1960s ranch home that was stripped down to the studs.
On the other side of the towering fireplace.
Above: On the other side of the towering fireplace.
A quiet corner in the lobby. Oversized casement windows flood the space with light.
Above: A quiet corner in the lobby. Oversized casement windows flood the space with light.
The entryway to a guest room. The folding camp chair can be purchased from the hotel shop.
Above: The entryway to a guest room. The folding camp chair can be purchased from the hotel shop.
All the guest rooms have a neutral palette. Pictured is the Archer Suite, which can accommodate five guests.
Above: All the guest rooms have a neutral palette. Pictured is the Archer Suite, which can accommodate five guests.
A custom-sewn cloth cover conceals the television.
Above: A custom-sewn cloth cover conceals the television.
The Sanford Suite features a large outdoor deck, a king bed, and separate living, dining and kitchenette spaces.
Above: The Sanford Suite features a large outdoor deck, a king bed, and separate living, dining and kitchenette spaces.
Every room has a window nook day bed as well as a radio tuned to a short wave FM station playing a Stirratt-approved mix of soul and folk.
Above: Every room has a window nook day bed as well as a radio tuned to a short wave FM station playing a Stirratt-approved mix of soul and folk.
The Sanford Suite&#8
Above: The Sanford Suite’s sweet kitchenette. (See Trend Alert: 20 Well-Designed Kitchenettes.)
A dining nook; to the right is the living area.
Above: A dining nook; to the right is the living area.
Even the bathrooms have surprising designs.
Above: Even the bathrooms have surprising designs.
The Sanford Suite&#8
Above: The Sanford Suite’s spacious deck.
Tourists&#8
Above: Tourists’ newly built suspension bridge is the site of many an Instagram selfie.

For more on the Berkshires, see:

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