Just after college, art history major Pauline Eveillard moved to Tunisia on a Fulbright scholarship and found herself unceasingly inspired by the people, places, and handicrafts of her new North African home. Though she’s been back stateside for some time (in San Francisco), she has visited the country every few years since, giving her the chance to deepen relationships with the makers and artists she met while living there. After the Arab Spring—which started in Tunisia in 2010—Eveillard was inspired to build a link between the United States and Tunisia “in order to foster mutual understanding between cultures,” she says. After the uprisings, she explains, “There has been a burgeoning community of creative entrepreneurs, and I aim to shed a light on them, their stories, and their creations.” Her outlet is Soukra, an online shop offering home decor and wearables, all made in Tunisia. Here are some of our favorite pieces.
The company is named for a suburb of Tunis—La Soukra—where many of Eveillard’s Tunisian friends were raised.
In assembling the Soukra collection, “I look for entrepreneurs who design products that are crafted using traditional techniques with an eye toward modern aesthetics,” says Eveillard.