“I feel more at home in the 1970s,” Bella Freud told WOI Magazine not long ago. So it’s not a surprise that her collaboration on a London apartment for the Television Centre Helios Building in London has a glamorous 1970s Italian vibe, with a palette of rust, green and marigold and a collection of mod furniture from the era. Freud, the British fashion designer known as a “master of upmarket irreverence” (as well as for being the daughter of painter Lucien Freud and great granddaughter of Sigmund), collaborated on the interiors with Maria Speake, co-founder of Retrouvius (the pair have worked together before, including on Freud’s own London apartment).
Located in west London’s White City district, in the former quarters of the BBC, the three-bedroom penthouse apartment was overhauled by architects Piercy & Co., who designed the upper level as an open expanse that includes a living area and elegantly detailed kitchen plus utility room, with the lower level housing the bedrooms.
For more information and to see the full listing, go to The Modern House.
For more eccentric British interiors, see: