We've been devoted followers of Erica Tanov ever since she opened her first store in Berkeley (in the building where her grandfather once ran a laundry business). The Parson's School of Design grad has long since expanded, and now has four stores to her name, the most recent being the newly overhauled Marin Country Mart (a sister project to the Brentwood Country Mart).
Tanov's latest store was designed by SF-based architect Douglas Burnham of Envelope A+D; the interior, much like Tanov's clothing, is thoughtful and meticulous with an unexpected note of glamor courtesy of a glimmering "sequined wall."
The wall was inspired by brass sequins Tanov found at the Alameda Flea Market; to carry out her vision, Burnham located a washer company to custom fabricate the more than 4,000 oval tumbled brass discs for the project, which were painstakingly attached to the wall with brass nails. Other subtle, textural touches include Venetian plaster walls, custom metal pipe clothes rails, and an organically shaped walnut table by Oakland-based Lucas Ford. For information, go to Erica Tanov.
Photography by Mimi Giboin for Remodelista.
Above: The entry to the store features an Envelope A+D-designed mirrorer counter.
Above: The store interior is illuminated with a Moroccan brass pendant lamp. The organically shaped walnut table is by Oakland-based Lucas Ford, with a steel base by Chris French Metal. The mid-century Danish sofa was a find at the Alameda Flea Market, although these days Tanov prefers estate sales and auctions.
Above: The dressing room features a vintage silk embroidered curtain; the glamorous crystal light fixtures was a find at the Alameda Flea Market.
Above: A recessed shelf in a dressing room is built into the Venetian plaster walls.
Above: The custom steel pipe clothing rails are from Oakland-based Chris French Metal; Tanov frequently works with lcoal artists and artisans on her projects. The photographs on the wall are a collaboration with Katy Grannan, featuring ballet dancer Muriel Maffre wearing Tanov's Lola slip. A limited edition book featuring 20 prints is available in store.
Above: A luggage rack/bench is $334.
Above A wire factory basket for $115 holds piles of white Tunisian towels ($38 each).
Above: Tanov has recently started bringing in goods from India, such as these colorful jute rugs ($88 for a small and $150 for a large).
Above: French porcelain salt and pepper holders; $28 for a set of two.
Above: The brass wall took a week to install.
Above: The hanging sign is by Lucas Ford, made from leftover bay tree wood that was used for seats in the dressing rooms. All the wood throughout the interior is from Evan Shively of Arborica, a specialty salvager in West Marin.
N.B.: This post is an update; the original story ran on November 29, 2010.