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Showroom Visit: Aerosoles’ Industrial-Chic Loft Space in TriBeCa

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Studio VisitIssue 10 — Hints of Spring

Showroom Visit: Aerosoles’ Industrial-Chic Loft Space in TriBeCa

March 5, 2020

Our ethos at Remodelista is all about where practicality and beauty meet, so we appreciate Aerosoles’ mission: “We believe fashion can be functional and that comfort is cool.” The shoe company is in the business of classics: iconic silhouettes that are easy to wear, with built-in comfort core technology.

When Aerosoles found a historic, industrial loft in the TriBeCa neighborhood of Manhattan and began to design their first-ever New York City showroom and design center, it was this perspective that guided the interiors. Together with principal designer Hodie L. Clark, Aerosoles CEO Alison Bergen and chief creative officer Mirco Scoccia created a high/low space that mixes industrial bones with luxe details and classic touches.

Join us for a look at the showroom, which will serve as a studio for the brand’s creative team and will be open to buyers by appointment.

The 00s loft space is part showroom, part design center. The team left the original nuts, bolts, and beams in place wherever possible and painted the ceiling in Benjamin Moore’s Black Iron to call attention to the large, wood-framed windows and brick walls. In the sitting area, the industrial vibe is countered with a curvilinear Jonathan Adler velvet sofa, vintage coffee table, and desk.
Above: The 1800s loft space is part showroom, part design center. The team left the original nuts, bolts, and beams in place wherever possible and painted the ceiling in Benjamin Moore’s Black Iron to call attention to the large, wood-framed windows and brick walls. In the sitting area, the industrial vibe is countered with a curvilinear Jonathan Adler velvet sofa, vintage coffee table, and desk.
In the showroom, textured, rough-hewn brick walls are paired with custom shelves by Luis Roldan of Brooklyn-based Roldan Works, based in the renovated Brooklyn Army Terminal. The brass shoe risers that elevate some shoes off of the shelves were made by a family-owned company in Italy.
Above: In the showroom, textured, rough-hewn brick walls are paired with custom shelves by Luis Roldan of Brooklyn-based Roldan Works, based in the renovated Brooklyn Army Terminal. The brass shoe risers that elevate some shoes off of the shelves were made by a family-owned company in Italy.
The two gold mirrors flanking one of the shoe displays were originally in the Waldorf-Astoria in New York and were found at Olde Good Things. The gray rug is from ABC Carpet & Home.
Above: The two gold mirrors flanking one of the shoe displays were originally in the Waldorf-Astoria in New York and were found at Olde Good Things. The gray rug is from ABC Carpet & Home.
A glimpse of the shoe-designing process in one corner. The space will also house Aerosoles’ creative team, and the team wanted these behind-the-scenes elements to be part of the experience.
Above: A glimpse of the shoe-designing process in one corner. The space will also house Aerosoles’ creative team, and the team wanted these behind-the-scenes elements to be part of the experience.
The various spaces—offices, creative studios, and showroom—are open to one another, with the opportunity to partition as necessary. Here, oversized painter’s canvases cleverly close off a row of desks from the showroom (and double as a place for sketching, too).
Above: The various spaces—offices, creative studios, and showroom—are open to one another, with the opportunity to partition as necessary. Here, oversized painter’s canvases cleverly close off a row of desks from the showroom (and double as a place for sketching, too).
The interiors were kept neutral to allow the shoes to stand out. Still, the team added some mid-century and Italian design classics, like the vintage ‘50s Italian modern desk lamp shown here.
Above: The interiors were kept neutral to allow the shoes to stand out. Still, the team added some mid-century and Italian design classics, like the vintage ‘50s Italian modern desk lamp shown here.

N.B.: For a limited time, Aerosoles is offering Remodelista readers 20 percent off with code REMODEL20. This offer is valid from March 4 through April 15, 2020. Certain exclusions apply.

For more on Aerosoles’ offerings, head to Aerosoles.

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