Bay Area-based online retailer Serena & Lily went east to the Hamptons recently to set up their first brick-and-mortar shop; Beach Market, in Wainscott. The all-white, beach-cottage-inspired interior features the company's signature linens and furniture as well as one-off seasonal offerings. Added to the mix are art work, vintage finds, and limited edition surfboards painted by Serena herself. For more, go to Serena & Lily.
Above: The entry to the Serena & Lily Beach Market in Wainscott.
Above: The whitewashed interior features a trio of rattan Cabrillo Pendants hanging over the display table.
Above: A collection of painted buoys. Photograph by Heather Clawson for Habitually Chic.
Above: Cheerful summer essentials.
Above: A selection of pillows.
Above: A corner is devoted to children and babies. Photograph by Heather Clawson for Habitually Chic.
Above: Limited edition surfboards painted by Serena.
Check out more West Coast style on the East Coast in this Shopper's Diary in nearby Sag Harbor.