ISSUE 40  |  The DIY Bath

High Road House in London Gets a Revamp

October 06, 2014 5:00 PM

BY Julie Carlson

We’ve been longtime fans of High Road House, a London hotel and members’ club (it’s part of the Soho House group), so when we noticed that it had recently been overhauled by Alexander Waterworth Interiors, we took note. Located on the site of the historic Fouberts Hotel, in Chiswick, West London, High Road House opened in 2006 with a whitewashed, color-accented interior by Ilse Crawford. The team at Alexander Waterworth has taken it in a moodier direction, with a midcentury vibe and an art collection featuring works by London artists. 

Club Bar

Above: A seating area in the club bar; the mix of materials–black-and-white tiled floors, whitewashed brick fireplace, and polished pine floors–adds warmth to the high-ceilinged space.

Above: A view into the club bar.

Above: “The brass detailing adds a refined element to the design,” according to the team at Alexander Waterworth.

Club Rooms

Above: The team sourced many of the midcentury pieces from Mar-Den, a London purveyor of 20th-century furniture.

Above: On display: The High Road House art collection features works by Elizabeth Price, Ryan Gander, Mark Wallinger, and emerging British artists.

Above: “Velvet upholstery and traditional rugs keep the atmosphere warm,” according to the designers.

Above: A private meeting room.

Tiny Room

Above: The tiniest rooms start at $250 a night and include an en suite bath with shower; the Shaker peg rails provide ample storage opportunities.

Small Room

Above: Jielde reading lamps flank the bed.

Above: A view into the tiled bath.

Above: A pair of yellow-upholstered lounge chairs add a dash of color to the space.

The Playroom

Above: The largest rooms feature freestanding bathtubs.

Above: A seating area with midcentury pieces.

Above: A rolltop bath and Cowshed toiletries.

High Road House, a combination hotel and private members’ club owned by the Soho House group, is located in West London. For booking information, go to High Road House.

See High Road House in its original incarnation in our post Steal This Look: An Ilse Crawford-Designed Bedroom.

Alexander Waterworth Interiors is a member of the Remodelista Architect/Designer Directory. Have a look at their work on a farm estate in Italy in our post Italian House Tour: Pastels Go Rustic.