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A Napa Valley Winery with a Sense of Whimsy


A Napa Valley Winery with a Sense of Whimsy

November 20, 2013

Living in the Napa Valley, as my family and I do, means hosting a steady stream of visitors who come for the local wineries. Whenever I notice our guests’ enthusiasm waning from all the heady terminology, I know where to send them: Swanson Vineyards’ Sip Shoppe, a happy reminder that wine should be fun.

I’m not sure whether it’s the wooden bird cages hanging from the trees or the carnival-like candy-striped interior of the Sip Shoppe, but the overall atmosphere is one of unexpected whimsy and delight. The brainchild of Alexis Swanson Traina, whose family owns Swanson Vineyards, the Sip Shoppe was created with help from retail genius Andy Spade, among others, as a casual counterpart to Swanson’s elegant tasting salon next door. An inveterate entertainer herself, Alexis pulls together both high and low elements in her decor, a skill she attributes to her mother, Elizabeth, who is responsible for the “fairy dust,” the small inspired touches scattered throughout the Sip Shoppe.

Photographs by Mimi Giboin for Remodelista.

Swanson vineyards

Above: Swanson Vineyards sits in the heart of the Napa Valley.

Swanson vineyards exterior

Above: Weathered blue shutters and a wire plant holder in the gardens.

Swanson Vineyard outdoor garden

Above: German beer garden tables are paired with red-painted bentwood chairs.

Swanson woods structure

Above: Elizabeth Swanson built a towering wooden structure in the garden to ward off evil spirits.

Swanson sip shoppe napa valley

Above: Vintage fruit picking baskets are filled with wine.  The interior is furnished with a mix of rustic European finds. Salvaged window architecture serve as frames; one presents Alexis’s favorite pairing: Swanson Vineyards’ Crepuscule Late Harvest Semillon and kettle corn.  

Swanson flowers in coffee tin

Above: In a classic high-low move, Elizabeth Swanson displays flowers in old coffee cans. Want to add a note of Sip Shoppe cheekiness to your table? Check out Alexis’s Modern House Wines (now on sale in-store for $12.99 at Target) with witty names like “Expensive” and “Here’s to You.” And for her tips on entertaining, see her blog, Alexis’ Napa for the Curious & Eccentric.

Swanson vineyards striped interior

Above: Candy-striped tenting fabric covers the interior of the Sip Shoppe, and a collection of watering cans serve as unexpected decor.

Looking for some design-worthy places to visit in the Napa and Sonoma valleys? Check out our Winery Tasting Room Roundup.

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