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Shopper’s Diary: Yaya in the Netherlands

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Shopper’s Diary: Yaya in the Netherlands

Sarah Lonsdale September 03, 2013

Anyone who has spent any time on the design pages of Pinterest will likely have come across Dutch stylist and interior designer AnoukB (we’re avid followers). We recently discovered that the prolific pinner is the creative force behind the new flagship store for Dutch clothing brand Yaya. Anouk has created a rustic-meets-industrial backdrop in neutral tones for the store’s mix of laid-back easy fashion and goods for the home. For more, go to Yaya.

Photography by Vorstin.

Above: The store is a mix of repurposed wooden furniture mixed with black metal hangers suspended from the ceiling.

Above: Yaya’s new homewares section for nonchalant living.

 Above: A repurposed locker as backdrop to the tabletop display (note the miniature tagine).

Above: A macrame chair hangs above the wood chevron flooring.

Above: The square rails suspended from the ceiling add a graphic visual note to the space.

Above: A rope with S hooks serves as storage behind the check-out desk.

Above: Copper lights are used throughout the store.

Above: A vintage desk serves as the makeup counter.

For more great places to see in Amsterdam, check out our Insiders Guide to Amsterdam from Dutch blogger Desiree of Vosges Paris (and friend of Anouk).


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