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Elevated and Economical: 10 Tips on How to Remodel Without Regret


Elevated and Economical: 10 Tips on How to Remodel Without Regret

September 22, 2023

The bane of homebuyers (at least those who also happen to be Remodelista readers) is a beautiful old house that has been updated but in a hodge-podge, piecemeal, and highly unappealing manner. This is a common occurrence in Brooklyn, where beautiful original architectural details are often stripped out or overwhelmed by the “upgrades.” Undaunted design-minded buyers then have to commit to pricey do-overs that modernize the home while honoring its past.

How to avoid a renovation that you’ll regret and future buyers will shun? Today, we showcase tips from Shana Faust, a freelance creative director who oversaw the remodel of the 19th-century Gowanus townhome she shares with her husband, Steven, an executive creative director at Ogilvy; their two kids (Sophie and Leo); and one miniature poodle (Tiger). “When we first saw this house, it was in utter disrepair. Derelict and dark, filled with tight spaces, damaged floors, and original single-paned windows,” recalls Shana. “It was exactly what we were looking for.”

That’s because she had a clear vision for the renovation: “to preserve and celebrate the rich historical elements that remained and merge those with contemporary elements, minimalist design interventions, and lots of natural light.” With the help of architects Alexandra Barker and Chrisina Ostermeier, of BAAO, they did just that.

Below, Shana’s tips on how to transform an outdated property into a minimalist home—all without erasing historical details and without breaking the bank.

Photography by David Mitchell, courtesy of Shana Faust.

1. Always start with a palette—for both colors and materials.

on display in nearly ever room: brass, light wood, and pops of black. the front 17
Above: On display in nearly ever room: brass, light wood, and pops of black. The front door is painted Benjamin Moore Witching Hour, a color “that evokes the dense plume of smoke from coal factories, steamboats, and freight vessels that filled the harbor over a century ago,” says Shana. “The door is one of the most iconic architectural details of our home. By painting it a rich dark hue, we hoped to draw attention to its beauty and to create a grand and welcoming statement.”

What’s the secret to a renovation that feels cohesive? The answer boils down to one word: planning. And one of the first things to decide (after figuring out the budget) is the materials palette. A materials palette is like a color palette but instead of colors, it involves the set of materials you plan to use throughout the home. Together, they create the home’s visual language. For her materials palette, Shana drew inspiration from the Gowanus’ maritime roots. “The marine-inspired palette of azure, gray, and moody charcoal, as well as materials like socket sconces, brass, sisal, shiplap, marble, and pocket doors, are all references to its seafaring past,” she says.

2. Original details you like are worth preserving.

shana and steven found the fireplace in the cellar of the house. &#8\2\20;i 18
Above: Shana and Steven found the fireplace in the cellar of the house. “It was missing some pieces so we needed to have those fabricated and matched to the original.”

“The garden level and second floor had been stripped of original details long before we bought the house in 2017, so there wasn’t anything of significance there worth salvaging. However on the parlor level, many of the original architectural details remained, including a marble mantle and elegant staircase with mahogany bannister,” says Shana. “We loved the original interior door, the bannister and staircase, intricate ceiling medallions, and hand plastered crown moldings, so we worked to preserve those elements. But we chose to remove the dark wood wainscotting and pocket doors as we wanted this floor to feel airy, open and connected.”

3. Paint walls white for an instant room refresher.

white walls are the perfect backdrop for displaying art. here, a trio of framed 19
Above: White walls are the perfect backdrop for displaying art. Here, a trio of framed art animates a corner of the living room—including a photograph of a men’s bathing suit (top right), from Permanent Press, the print workshop started by Shana and her friend, Alexa Mulvihill.

Painting walls white in an old home is a quick, easy, and cheap way to immediately modernize a space. “We chose Benjamin Moore Decorator’s White for the main rooms because it’s a soft neutral white that looks good throughout the day and in light from north and south exposures. It also serves as a beautiful backdrop for displaying our more expressive items like art, sentimental objects, and classic furniture. And it works well on the decorative and ornamental elements original to our home, giving them the look of being made from sugar icing or a wedding cake effect.”

4. A good reason for knocking down walls: more light.

removing walls and opening up doorways on the parlor floor helped to create bri 20
Above: Removing walls and opening up doorways on the parlor floor helped to create bright and welcoming public spaces.

If you’re going to buy an older home, you better like older homes. Why purchase something if you’re going to radically change it, ripping out its soul? That said, some substantial changes are warranted—replacing an old boiler, updating windows, installing new kitchen cabinets, and, in our opinion, knocking down a wall or two to bring in more natural light.”We took down the wall  that separated the kitchen from the main hallway, and the ones that separated the living and dining areas,” says Shana. “We also widened these entryways in order to tie these spaces together and create a natural flow for occupying and entertaining, and in order to maximize the natural light from the front to the back of the house.”

5. Every room should have a splurge.

&#8\2\20;i chose  for the foyer, as it’s a really cheerful and amusi 21
Above: “I chose [this Saul Steinberg wallpaper] for the foyer, as it’s a really cheerful and amusing  way to be greeted, and aesthetically it has that balance that I love between ornamental and minimal,” says Shana. The brass hooks are by Light + Ladder.
Shana and Steven made sure to offset their economical choices (for practical and basic stuff) with some decorative splurges (lighting, tiles, and the like),  Case in point: this darling wallpaper that lines the foyer. “The wallpaper was created by Saul Steinberg in the 1950s and reissued by Schumacher. I’ve always been a big fan of his work, and incorporating this aviary-themed wall covering into our home was a way to live with a bit of his brilliant aesthetic,” says Shana.

6. The secret to cheaper built-ins? Ikea.

&#8\2\20;the brass faucet  and knobs are both in a living finish so they ag 22
Above: “The brass faucet [by Newport Brass] and knobs are both in a living finish so they age and tarnish over time, adding a bit of texture and patina to an otherwise monochromatic and minimal space,” says Shana.
If you’ve ever commissioned custom cabinets, you already know: they’re expensive! A brilliant solution—start with Ikea cabinet frames, and add custom fronts. Shana and Steven turned to Ikea again and again for basic cabinetry frames throughout the home, including the bathrooms and garden floor den.

7. Tiles are more affordable than stone and marble.

the floor tiles are from landmark ceramics, as are the marble like tiles in the 23
Above: The floor tiles are from Landmark Ceramics, as are the marble-like tiles in the shower stall. The floating double-sink vanity? Another Ikea find.

“We chose ceramic tiles instead of stone or marble for budget reasons and practicality. They are economical, super easy to clean, and very durable,” says Shana.

8. Shop the hardware store for stylish lighting.

&#8\2\20;the bathroom is quite narrow and is reminiscent of one you might f 24
Above: “The bathroom is quite narrow and is reminiscent of one you might find in a ship’s cabin. The sliding door was essential in order for space to be functional. The door is lined in shiplap to accentuate this reference.” The vintage 1950s school chairs, with legs painted a high gloss red by Shana, were used by her children when they were little.

We are big fans of sourcing for the cheap and chic at hardware stores—and so is Shana. In the space next to the powder room, Shana leveraged the classic power coupling of a porcelain light socket with a metal-tipped lightbulb, both readily available at hardware stores. She painted the light socket Benjamin Moore Azurite to match the office (see below) and added a half-dipped brass bulb to further personalize it. “It’s an industrial classic that I love for it’s timelessness and affordability, elevated here with custom paint and bulb choice.” [We do, too—both items appear in our post Shop the Hardware Store: 25 Inexpensive, Surprisingly Good-Looking Design Finds.]

9. Repeat colors to create cohesion between rooms.

shana painted her home office benjamin moore azurite, a hue that also pops up i 25
Above: Shana painted her home office Benjamin Moore Azurite, a hue that also pops up in the tiled floor of the powder room [see prior photo]. “I love my office—its big, long desk has multiple chairs and space to work so our kids can do their homework here, too.” The chairs are from Hay.
When you start with a palette (see tip #1), figuring out what to paint each room gets a whole lot easier. Simply come up with a few colors and repeat them in various rooms to create a color story that threads through the whole home. Aside from Benjamin Moore Decorator’s White, Shana also used Azurite and Witching Hour in multiple spaces.

benjamin moore witching hour was used for the walls in the main bedroom as well 26
Above: Benjamin Moore Witching Hour was used for the walls in the main bedroom as well as on the front door. The floating nightstands are meant to echo the light wood Ikea cabinets in the bathroom. “We wanted to have a fairly tight palette of neutral materials throughout the home in order for it to feel cohesive. The nightstands, though, are custom white oak that I designed and had made by a millworker, while the bathroom vanity is from Ikea.”

10. Make sure to budget for the invisible stuff.

shana faust boerum hill townhouse renovation den
Above: Mini splits are concealed behind the vents in the garden floor den. The Ikea cabinets here were made to look like built-ins; inside are art supplies, games, retired toys, books, and small appliances. The Moroccan rug is from Kenza & Co.

Remember to set aside a substantial chunk of money to update the unsexy, invisible stuff—think windows, HVAC, electrical, insulation and other mundane musts. In fact, address all of these fundamentals first, because you’ll ultimately save money in the long run when you shore up a drafty old home. Shana and Steven swapped out all the old windows for new double-paned windows by Andersen and Marven. They also replaced the flooring with “completely new white oak with micro bevel to accentuate the planks,” she says. Air conditioning was installed, too, via mini splits added to each floor.

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