The Rose is a just-opened, eight-bedroom seaside inn in East Kent, England. The owners—who all have holiday homes in the area—had their eye on the run-down High Street boozer for years before taking over the lease last summer. Since then they have worked in collaboration with interior designers Harding & Read and stylist Michelle Kelly to create a look that is part granny chic, part @accidentallywesanderson. It is a bold and vibrant interior that has remained true to its origins and the locale. Last week I rode the train from London to the town of Deal to take an early look; here is what I found behind the handsome red-brick exterior.
Photography by Seth Carnill, except where noted.
Glazed doors, painted in Farrow & Ball’s Studio Green—“an important color for The Rose,” says co-owner Alex Bagner—lead customers through to the bar and restaurant area on the left, and the lounge on the right.
The furniture in the lounge has been sourced from eBay and Kempton Antiques Market and reupholstered in jewel-like shades of crimson, ochre, and blue. To the left of the fireplace, a high-backed Edwardian sofa has been reupholstered in House of Hackney fabric. The artwork in this space is a curated selection of numbered editions from Counter Editions.
Upstairs, guests are invited to help themselves to tea and Jammy Dodgers (a retro-classic British biscuit) at the communal tea station. The walls here have been painted in Yellow-Pink by the Little Greene Paint Co., the floorboards are Studio Green. The vibrant rugs were sourced by Kelly from a contact in Pakistan “over literally hundreds of WhatsApp messages.”Each of the bedrooms has its own color scheme. The furniture in this room—which includes floral armchairs, a cane sideboard and Art Deco bedside tables—was sourced locally from RG Scott’s and Junk Deluxe in Margate. The rooms come equipped with either a projector or vintage record player and selection of vinyl records. (We had the Beach Boys playing on a loop in ours.)
A selection of vintage sanitary ware was sourced and restored for the hotel, including this mint green sink. The cane and bamboo accessories are secondhand finds. The array of organic toiletries are by Austin Austin, a company founded by a father and daughter in Norfolk. The houseplants—which enliven corners throughout the hotel—are from the local Hoxton Store.
The walls in this room are Rhubarb by Paint & Paper Library. “I really pushed for this color,” says Kelly. “Everyone was against it, but I got quite obsessed,” she admits. Here it’s teamed with floral velvet fabric from Liberty London, which has been used to reupholster an antique bed frame. Slender vintage furnishings let the walls and fabric do the work.
In this room vintage accessories sit against a background of bespoke wallpaper by Farrow & Ball. The en suite is in Farrow & Ball’s Stone Blue. Yellow accents and warm, midcentury furniture pull the scheme together.
The original 1950s wood paneling and fitted banquettes in the bar/restaurant were repaired rather than replaced. “We didn’t have a massive budget,” says Kelly. “There were limitations, but that can be fun as well as it forces you to be creative.”
The food offering at The Rose was masterminded by Rachel O’Sullivan, formerly of Polpo, Spuntino, and The Towpath Café. Customers are invited to start with a seasonal cocktail and snack at the bar before sitting down to classic comfort-food dishes, such as chicken schnitzel and fennel slaw, or roast chicken, cooked with local ingredients in the open kitchen.
“Deal has always had a feeling of bohemia,” says Kelly. The Rose is a fitting addition to this seaside sanctuary.
N.B.: Rooms range from £90 to £165 per night, including breakfast. Follow The Rose on Instagram @therosedeal. If you like the style, The Rose is putting together a collection of the bespoke pieces from the hotel that will be available to buy through The Room Service.
Much more on the coast in England:
- The Ferry Boat Inn: 15 Ideas to Steal from a Seaside Pub in Cornwall
- Summer Escape: A Seaside Rental in Cornwall
- Shopper’s Diary: No. 56 Shop on the Cornish Coast