New from Saphyr: Soft-Washed French Linen Basics

This content was produced as advertising in collaboration with Saphyr Pure Linen. 

New to the direct-to-consumer bedding category: Saphyr Pure Linen, launched this past summer by Rory O’Mara, who worked in the cotton industry for decades and whose heart belongs to natural textiles. Based in Yardley, Pennsylvania, O’Mara and her two daughters, Rosemary and Genevieve, designed their first collection in 100 percent pure linen, with additional natural materials launching soon.

Saphyr linen is made of highest-quality French-grown flax and is prewashed for ultimate softness upon arrival. The collection includes flat and fitted sheets, duvet covers, and pillowcases in full, queen, and king sizes. Sheets are sold in sets or individually, so Saphyr’s five naturally dyed colors can be mixed and matched. And Saphyr is hip to the direct-to-consumer model: skipping the retail middleman to keep prices low.

Sign up for the Saphyr Newsletter to stay abreast of the company’s latest offerings, and to receive a coupon code for your first order. For more information, visit Saphyr Pure Linen.

Stay tuned for more from Saphyr; the company is launching more bedding and homewares in linen and other natural fibers starting this fall. For more information, visit Saphyr Pure Linen.