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East London Cloth: Heirloom Curtains and Soft Goods, Nostalgia Edition

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East London Cloth: Heirloom Curtains and Soft Goods, Nostalgia Edition

May 8, 2023

Spring has us thinking about changing out tired linens for fresher, brighter, made-to-last versions. For a long while we’ve been admiring East London Cloth, makers of both “off the peg” and bespoke linens for all over the house. The outfit was founded by Gemma Moulton, who studied upholstery at London Met and apprenticed and worked for some of the city’s most esteemed curtain makers before beginning East London Cloth in the midst of lockdowns in 2020. The linens are handmade by a small team of makers and designed to last—and be passed down.

Take a look at just a few offerings:

the outfit offers a variety of &#8\2\20;curtains by post&#8\2\2\1;; sho 17
Above: The outfit offers a variety of “curtains by post”; shown is the Cafe Curtain Pleated Top, from £95.

“Nostalgia can be a real stabilizing force in times of crisis,” Moulton told The Home Page when asked about the appeal of soft goods during the pandemic. “Shutting the world out with a big pair of curtains might be just what we need when things outside seem a little unstable.”

the breakfast cloth is made from linen, &#8\2\20;for breakfast without 18
Above: The Breakfast Cloth is made from linen, “for breakfast without the ‘zhuzh,'” the makers say, since it’s sans pleated hem. It’s sold out, but more household linens are available here.
the brushfield runner (on the nightstand) is currently on sale for €36. 19
Above: The Brushfield Runner (on the nightstand) is currently on sale for €36.
there&#8\2\17;s a selection of sink skirts on offer, too, like this saffron 20
Above: There’s a selection of sink skirts on offer, too, like this saffron Counter Curtain Chartreuse (unfortunately out of stock).
the outfit&#8\2\17;s original breakfast cloth, the round version, has a ple 21
Above: The outfit’s original Breakfast Cloth, the round version, has a pleated hem but is still “designed to be thrown on, spilt on, used and washed over and over.”
napkins are designed &#8\2\20;to give your lap an ample drape.&#8\2\2\1 22
Above: Napkins are designed “to give your lap an ample drape.” We like the Brushfield Napkins, €18 each.
the chartreuse cloth starts at £\2\25. &#8\2\20;quite the showstopper, 23
Above: The Chartreuse Cloth starts at £225. “Quite the showstopper, the chartreuse round cloth is designed to sit over any small round table, stool, crate, or even beer keg to form a magnificent centre piece,” the makers say.
another cafe curtain on offer. see the full selection here. 24
Above: Another cafe curtain on offer. See the full selection here.
a bundle of east london cloth linens. 25
Above: A bundle of East London Cloth linens.

Curious to learn Gemma’s tricks? She offers a virtual course on curtain sewing via Create Academy; head here for more, and see our feature East London Cloth: Purveyors of Household Linens, Made to Last, too.

N.B.: This post is a rerun and has been updated with new images, information, and links.

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