Icon - Arrow LeftAn icon we use to indicate a rightwards action. Icon - Arrow RightAn icon we use to indicate a leftwards action. Icon - External LinkAn icon we use to indicate a button link is external. Icon - MessageThe icon we use to represent an email action. Icon - Down ChevronUsed to indicate a dropdown. Icon - CloseUsed to indicate a close action. Icon - Dropdown ArrowUsed to indicate a dropdown. Icon - Location PinUsed to showcase a location on a map. Icon - Zoom OutUsed to indicate a zoom out action on a map. Icon - Zoom InUsed to indicate a zoom in action on a map. Icon - SearchUsed to indicate a search action. Icon - EmailUsed to indicate an emai action. Icon - FacebookFacebooks brand mark for use in social sharing icons. flipboard Icon - InstagramInstagrams brand mark for use in social sharing icons. Icon - PinterestPinterests brand mark for use in social sharing icons. Icon - TwitterTwitters brand mark for use in social sharing icons. Icon - Check MarkA check mark for checkbox buttons.
You are reading

The Right Formula: A Restrained Renovation by A British Jeweler


The Right Formula: A Restrained Renovation by A British Jeweler

June 16, 2023

Anna Jewsbury is the founder of the cult jewelry and homeware brand Completedworks. When we saw her artfully restrained London home featured on The Modern House, we were curious to find out more about her design process. We soon discovered that Anna studied maths and philosophy at university and that her training in numbers and logic relates directly to her impeccable eye for design.

“At university level, the approach to studying maths changes,” Anna explains. “You are taught to come at each problem in a creative way, and I definitely think that has influenced the way I approach design.” Logic is also involved: “In philosophy, we were taught that an argument is beautiful when there is nothing there that doesn’t need to be there. I try to take that same approach with design, whether that’s with my jewelry or here in my own home.”

Let’s take a tour:

Photography courtesy of The Modern House.

anna jewsbury living room portrait 1
Above: Anna Jewsbury at home in northwest London.
anna jewsbury living dining room 1
Above: The carefully composed living/dining room.

Anna’s home is a three-story former pub in London’s Marylebone. Built in the 1820s, it was converted into two houses in the 2000s and was in need of “a lot of love” when Anna and her husband—the British Iraqi development expert Hassan Damluji—first viewed it in 2020. At the time, the couple were living nearby with their young son, Rafi. “We moved in between lockdowns at a time when a lot of young families were moving out of London. The fact that it was run down meant both that we could afford it and that we could create a space that really works for us, rather than paying for someone else’s vision.”

Fortunately, the couple were able to see past the somewhat squalid interiors to appreciate the generous Georgian proportions and original features including marble fireplaces, delicate structural pillars, and lofty ceilings.

anna jewsbury study
Above: In the study hangs a portrait of Hassan’s grandfather by the contemporary Iraqi artist Dia Azzawi.
anna jewsbury living room 1
Above: The sofa was imported from a dealer in Italy; Hassan sits on a Faye Toogood Roly Poly chair. The artwork behind him is by the Irish artist Sian Costello. The work opposite is a pastel drawing by the British sculptor David Nash. Toy boxes are cleverly stashed behind the sofa.

The house includes a cavernous basement that serves as the engine room to family life. (The couple now have two young children: Rafi, 5, and Maia, who is 18 months.) The space includes two “messy” studio areas for Anna and Hassan (who also paints), a laundry room, and a cinema room. It also has enviable storage that runs along both sides of the house where beer barrels were once stored.

anna jewsbury hallway
Above: The connecting corridor on the ground floor catches the rippled reflections of the original glass.

Upstairs, the space is more calm and composed. (“I operate best in quite a calming environment,” Anna admits.) On the ground floor, a separate kitchen and living area are connected via a small corridor. Both rooms have wide and welcoming double doors, which enable the rooms to become connected or self-contained. “I quite like the way they’re separate,” says Anna. “That way, when you’re entertaining, the living area can stay peaceful and quiet, and the kitchen can stay in it’s own chaos!” There are two stories above: a first floor with a study, bedroom, and bathroom and a second floor with another two bedrooms and a bathroom.

anna jewsbury dining room 1
Above: The dining table, chairs, and matching cabinet were inherited from Anna’s grandparents. She replaced the upholstered seats with a lilac fabric by Raf Simons for Kvadrat. The sculptural plinths at either end of the cabinet were made by Anna using remnants from the build.
anna jewsbury vases 1
Above: The crumpled glass and ceramic vessels are from Completedworks’ own homeware range. “When we first moved in, we really only had these vessels on display, and our son Rafi moved them around constantly.” (So far, there have been no breakages.)

Initially, the couple asked their architect friend, Ryan Holland, to help make sense of the space. He suggested they move the basement staircase from the kitchen to the center of the house, connecting it to the main staircase to form a central column. Ryan also advised them to remove the fanlights above the internal doors to increase their height throughout. “All little things that have made such a difference,” says Anna.

anna jewsbury chandelier 1
Above: Lilac is a recurring color for Anna. This 1960s Italian chandelier was purchased from Alfie’s Antique Market and hangs above the central stairwell at the very top of the house.

When it came to materials, Anna had a strong vision of what the space required. “I’m definitely drawn to contrasting materials,” she says. “But here—because the architecture itself is traditional, with such beautiful proportions and detailing—I didn’t want the decor to become overbearing, so I’ve deliberately kept everything quite understated. It’s made more interesting through the use of quite unexpected materials.”

anna jewsbury bedroom
Above: Above the bed is Hassan’s portrait of Anna when pregnant.
anna jewsbury detail
Above: An aluminum bedside table features a Completedworks tray and vessel.
anna jewsbury bedroom shelf
Above: A reflected view of the aluminum shelf in the main bedroom.

Anna commissioned a friend in Scotland to fabricate a collection of stainless steel and aluminum pieces that appear throughout the house. On the ground floor, the kitchen and bathroom both incorporate elements of stainless steel. Unexpectedly, the material also appears in the main bedroom. “Our bedside tables, a shelving unit, and our wardrobe fronts are all made from aluminum,” says Anna. “I love waking up each morning and seeing the raw aluminum doors at the foot of the bed set against the off-white walls and wooden floors. Somehow, the materials balance each other quite well.”

anna jewsbury bathroom 1
Above: In the bathroom, Anna has used micro cement for the shower, bath, and sink to minimize any visual disruption.

The rooms have been furnished with a combination of inherited, vintage, and contemporary pieces and original artworks, including a lilac-hued Helen Frankenthaler. Also here (but not photographed) are a pair of wooden Gerrit Rietveld Steltman chairs that Anna admits “going on a bit of deep dive” for. The chairs were created by the Dutch designer in the 1960s for a jewelry store in the Netherlands. Sold as a pair, they are mirror images of one another and were designed for left-handed and right-handed shoppers to sit and try on their purchases. “Even without that backstory, I just really love the design of them,” says Anna.

For more peeks inside the homes of jewelry designers, might we suggest:

(Visited 7,395 times, 2 visits today)
You need to login or register to view and manage your bookmarks.

Frequently asked questions

What is the inspiration behind Anna Jewsbury's restrained renovation style?

Anna Jewsbury's restrained renovation style is inspired by a desire to honor the existing architecture and history of a space while incorporating modern elements.

What are some key characteristics of Anna Jewsbury's restrained renovation approach?

Some key characteristics of Anna Jewsbury's restrained renovation approach include preserving original features, using quality materials, embracing simplicity, and creating a harmonious balance between old and new.

How does Anna Jewsbury incorporate sustainability into her renovation projects?

Anna Jewsbury incorporates sustainability into her renovation projects by reusing and repurposing existing materials whenever possible, using eco-friendly products, and implementing energy-efficient systems.

What role does craftsmanship play in Anna Jewsbury's renovations?

Craftsmanship is highly valued by Anna Jewsbury, and it plays a crucial role in her renovations. She collaborates with skilled artisans to ensure meticulous attention to detail and the highest quality of workmanship.

What are some challenges that come with restrained renovation?

Some challenges of restrained renovation include finding a delicate balance between preservation and modernization, working with existing limitations and constraints, and managing potential surprises or unforeseen issues that may arise during the renovation process.

Are Anna Jewsbury's restrained renovations suitable for all types of spaces?

Anna Jewsbury's restrained renovations can be adapted to a variety of spaces, including both historic buildings and contemporary structures. The aim is to respect the unique characteristics of each space and enhance its overall appeal.

Does Anna Jewsbury take a collaborative approach to her renovation projects?

Yes, Anna Jewsbury believes in a collaborative approach to renovation projects. She works closely with architects, designers, and craftspeople to ensure a shared vision and achieve the best possible outcome.

Is Anna Jewsbury's restrained renovation style suitable for budget-conscious individuals?

While restrained renovation may involve quality materials and skilled craftsmanship, it is possible to adapt the approach to various budgets. Anna Jewsbury believes in making thoughtful choices and prioritizing investments that will have the greatest impact.

Where can I see examples of Anna Jewsbury's restrained renovation projects?

You can find examples of Anna Jewsbury's restrained renovation projects on her website and social media channels. Additionally, publications like Remodelista often feature her work and provide inspiration.

Product summary  

The Right Formula A Restrained Renovation by A British Jeweler portrait 4
Office Chairs

Steltman Chair

€2,082.00 EUR from Rietveld Originals

Have a Question or Comment About This Post?

Join the conversation