Balineum—the Latin word for bathhouse—is a bathroom supply specialist unlike any other. Founded by Sarah Watson in 2007, it’s already established as an insider’s go-to for luxury bathroom furniture and fixtures, including handmade tiles, lighting, mirrors, and cabinets, hardware and washstands.
This month, Sarah has opened the doors of her first showroom, which is housed in a residential Victorian building just below her own apartment. “When our downstairs neighbor said she was moving out, we jumped at the chance to take over the space,” she explains. Never have we wanted to visit a bathroom specialist showroom quite so much. Let’s take a tour:
The new studio space was designed with Nadine Bartholomew and architect Ariana Vieira of Studio Noam. “Nadine and I have worked together on several Balineum projects over the years,” explains Sarah. “Whenever I need someone or something more elaborate than a product launch, I work with Nadine.”
In a little over 13 months, the design-focused team has painstakingly transformed what was an unremarkable apartment into a series of rooms that beckon designers, creatives, and remodelers from far and wide.
Left off the foyer is the primary showroom, where the overall aesthetic is not unlike a traditional apothecary or old-fashioned sweet shop. Here, the furniture has been custom made to display individual tiles as well as eye-catching combinations of colors and designs.
“It’s not a forever space,” admits Sarah, who has cannily embraced and enhanced the residential features of the property. “At some point in the coming years, it is likely we will outgrow it and find a more ‘shop’-like venue—but for a few years, we will be very happy to work from this beautiful new studio.”
For more residential-style shops and studios, see:
- The House (Tour): A Shoppable “Canvas for Living” in London
- A Little Bit of This, A Little Bit of That: A Celebration of Art and Design at The Residence in Copenhagen
- A New At-Home Showroom Concept in the West Village, Featuring the Next Wave of Design
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