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A New Kind of Factory

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A New Kind of Factory

January 24, 2012

On our radar: New Factory, a San Francisco-based design collaborative dedicated to the creation of everyday objects of beauty.

Using traditional methods, founders Yvonne Mouser and Adam Reineck seek to reinterpret utilitarian goods as hand-crafted works of art, which “tell a story through their function.” In so doing, they hope to “engage people in new behaviors and meaningful interactions,” thereby elevating the ordinary to the extraordinary. To see Mouser's studio and home, go to Yvonne Mouser and the New Factory.

640 new factory buckets

Above: Made of solid birch, the Bucket Stool comes in two sizes: a simple round stool ($300) and a “double-wide” ($450).

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Above: Forgotten and Reborn Containers are antique vessels which have been given new life with individual hand-turned wooden tops (many of the lids also double as actual spinning tops); $45 each.

new factory single container

Above: The hand-turned lids are made from small scrap pieces of wood at the studio.

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Above: Inspired by an old superstition that it’s bad luck to rest a broom on its bristles, the Superstitious Hand Broom has a steam-bent ash handle and horsehair bristles; $95.

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Above: The handy bent handle allows the Superstitious Hand Broom to be hung up or stand upright. N.B.: The company currently does not have an online shop; to order, contact the company directly.

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