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Gowanus Inn in Brooklyn: A Hotel Inspired by 1950s Americana

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Gowanus Inn in Brooklyn: A Hotel Inspired by 1950s Americana

February 19, 2018

The design of the Gowanus Inn & Yard, a new 76-room hotel in Gowanus, Brooklyn, near Park Slope, was inspired by a subdued 1950s painting of a middle-class American family by San Francisco artist Robert Bechtle. Savvy Studio, an architecture and branding studio based in NYC and Mexico, translated the painting’s muted colors and familiar feel into a design for the hotel that is “authentic, simple, and real,” says studio strategist Pierre-Olivier Carrier: “It is about blending functionality with design, and surprising guests with careful details and unique materials.”

Photography by Coke Bartrina, courtesy of Savvy Studio.

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Above: The custom-designed front desk is made of whitewashed wood.

Savvy Studio led the design with several collaborators, including interior designer Sarita Posada, branding consultant Tristan McAllister, and restaurateur Matt Abramcyk.

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Above: The front-desk lobby has walls of concrete and signage of brushed black nickel.

Says Savvy of the design intent, “The objective was to express and showcase the nature of the neighborhood, its history, and dwellers through a design that was functional.”

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Above: In some guest rooms, both floors and ceilings are made of oak wood.
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Above: Headboards are made of plaid black-and-white wool fabric with leather hanging straps.

Savvy also did the hotel’s branding work: “We wanted a brand that paid homage to the vibrant values and optimism of quintessential Americana.”

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Above: Japanese-style lanterns provide subtle lighting overhead.
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Above: Rooms have custom-designed storage furniture like beds with drawers beneath.
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Above: Simple white sinks have Vola faucets.
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Above: Savvy designed custom-labeled toiletries for the bath.
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Above: The hallways are finished in concrete. Vintage-style lighted squares serve as room signs.
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Above: The large lobby has potted plants and velvet furniture in faded colors—throwbacks to hotels of an earlier era.
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Above: In the lobby: muted red brick floors and white-painted brick walls. Some of the furniture is custom-designed by Pablo Limón Design Office.
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Above: A black-and-white striped awning hangs over the the front entrance. The bright blue door is oak wood, stained in Yves Klein blue, in an iron frame.

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