Icon - Arrow LeftAn icon we use to indicate a rightwards action. Icon - Arrow RightAn icon we use to indicate a leftwards action. Icon - External LinkAn icon we use to indicate a button link is external. Icon - MessageThe icon we use to represent an email action. Icon - Down ChevronUsed to indicate a dropdown. Icon - CloseUsed to indicate a close action. Icon - Dropdown ArrowUsed to indicate a dropdown. Icon - Location PinUsed to showcase a location on a map. Icon - Zoom OutUsed to indicate a zoom out action on a map. Icon - Zoom InUsed to indicate a zoom in action on a map. Icon - SearchUsed to indicate a search action. Icon - EmailUsed to indicate an emai action. Icon - FacebookFacebooks brand mark for use in social sharing icons. flipboard Icon - InstagramInstagrams brand mark for use in social sharing icons. Icon - PinterestPinterests brand mark for use in social sharing icons. Icon - TwitterTwitters brand mark for use in social sharing icons. Icon - Check MarkA check mark for checkbox buttons.
You are reading

Gowanus Inn in Brooklyn: A Hotel Inspired by 1950s Americana

Search

Gowanus Inn in Brooklyn: A Hotel Inspired by 1950s Americana

February 19, 2018

The design of the Gowanus Inn & Yard, a new 76-room hotel in Gowanus, Brooklyn, near Park Slope, was inspired by a subdued 1950s painting of a middle-class American family by San Francisco artist Robert Bechtle. Savvy Studio, an architecture and branding studio based in NYC and Mexico, translated the painting’s muted colors and familiar feel into a design for the hotel that is “authentic, simple, and real,” says studio strategist Pierre-Olivier Carrier: “It is about blending functionality with design, and surprising guests with careful details and unique materials.”

Photography by Coke Bartrina, courtesy of Savvy Studio.

The custom-designed front desk is made of whitewashed wood.
Above: The custom-designed front desk is made of whitewashed wood.

Savvy Studio led the design with several collaborators, including interior designer Sarita Posada, branding consultant Tristan McAllister, and restaurateur Matt Abramcyk.

The front-desk lobby has walls of concrete and signage of brushed black nickel.
Above: The front-desk lobby has walls of concrete and signage of brushed black nickel.

Says Savvy of the design intent, “The objective was to express and showcase the nature of the neighborhood, its history, and dwellers through a design that was functional.”

In some guest rooms, both floors and ceilings are made of oak wood.
Above: In some guest rooms, both floors and ceilings are made of oak wood.
Headboards are made of plaid black-and-white wool fabric with leather hanging straps.
Above: Headboards are made of plaid black-and-white wool fabric with leather hanging straps.

Savvy also did the hotel’s branding work: “We wanted a brand that paid homage to the vibrant values and optimism of quintessential Americana.”

Japanese-style lanterns provide subtle lighting overhead.
Above: Japanese-style lanterns provide subtle lighting overhead.
Rooms have custom-designed storage furniture like beds with drawers beneath.
Above: Rooms have custom-designed storage furniture like beds with drawers beneath.
Simple white sinks have Vola faucets.
Above: Simple white sinks have Vola faucets.
Savvy designed custom-labeled toiletries for the bath.
Above: Savvy designed custom-labeled toiletries for the bath.
The hallways are finished in concrete. Vintage-style lighted squares serve as room signs.
Above: The hallways are finished in concrete. Vintage-style lighted squares serve as room signs.
The large lobby has potted plants and velvet furniture in faded colors—throwbacks to hotels of an earlier era.
Above: The large lobby has potted plants and velvet furniture in faded colors—throwbacks to hotels of an earlier era.
In the lobby: muted red brick floors and white-painted brick walls. Some of the furniture is custom-designed by Pablo Limón Design Office.
Above: In the lobby: muted red brick floors and white-painted brick walls. Some of the furniture is custom-designed by Pablo Limón Design Office.
A black-and-white striped awning hangs over the the front entrance. The bright blue door is oak wood, stained in Yves Klein blue, in an iron frame.
Above: A black-and-white striped awning hangs over the the front entrance. The bright blue door is oak wood, stained in Yves Klein blue, in an iron frame.

Browse more favorite New York hotels:

Have a Question or Comment About This Post?

Join the conversation

v5.0