Emeco 111 Navy Chair

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Product: Emeco 111 Navy Chair
brand: Emeco
Retailer: Emeco

Coca-Cola and Emeco collaborated to solve an environmental problem: Up-cycling consumer waste into a sustainable, timeless, classic chair. Made of 111 recycled PET bottles, the 111 Navy Chair is a story of innovation.

In 2006, Coca-Cola approached Emeco to solve an environmental problem – taking recycled Coca-Cola bottles out of landfill and “upcycling” them into an iconic structural item, made to last. Emeco committed to the challenge with the new material, taking soft recycled PET plastic, originally intended for short-lived fabric and textiles, and build a tough, one-piece, scratch-resistant chair for heavy-duty use. “Although reengineering a core product was a significant investment for us, I was excited about the impact of using the rPET from millions of bottles each year. We’ve turned something many people throw away into something you want and keep for long, long time,” said Buchbinder. The 111 Navy Chair is not just a solution to a problem, but an encouragement to the encouragement of developing environmentally sound structural materials.

  • Product Name    111 Navy® Chair
  • Frame Finish    N/A
  • Frame Material    65% Recycled PET, 35% Glass Fiber
  • Width    W: 39cm
  • Depth    D: 50cm
  • Height    H: 86cm
  • Seat Height    SH: 46cm
  • Weight    5.7kg



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