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INC Architecture & Design

New York

Regions Served

  • Los Angeles & S. CA
  • New York City & Mid-Atlantic
  • San Francisco & Bay Area

Curtains to Curtain Walls. We are a multi-disciplinary architecture and design studio, with experience in a wide range of project types, from big to small and specializing in the integration of the design disciplines.

Portrait Artists. We know that to lead is to listen hence each of our projects is a unique portrait imbued with the aspirations of our clientele, be they an individual or a segment of the population.

Design Darwinism. We are an open source design studio where all ideas are created equal but only the strongest survive; thus unlocking the creative process to inspiration from our clientele and the world outside our studio.

Global Positioning. Based in New York, INC works globally and takes a global environmental view by implementing best practices naturally, not as an afterthought, with all three principals LEED certified.

Us is more. Because many heads are better than one; consequently our practice emerges from more than a decade of collective knowledge power, which we access through a live, shared, virtual archive of materials, ideas and experience.

Holy Trinity. A tripartite leadership structure guides our projects from conception and documentation to implementation, balancing the three essential elements of successful design: joy, utility & craft.

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INC Architecture amp Design portrait 3



  • Adam Rolston, Drew Stuart, Gabriel Benroth


  • 150 Varick Street, 5th Floor, New York, NY 10013

Featured Projects

2017 08 23 inc 20258x

Chelsea Triplex

This four bedroom triplex, assembled from a two bedroom duplex and a one bedroom unit, occupies the top three floors of an intimate building in Chelsea. Setbacks in the buildings architecture allow for terraces on every floor. The abundance of terraces suggested an outside-in connection to nature. That relationship, along with the owner’s interest in a soft and domestic simplicity, manifest as a hybrid modernism that is at once feminine and natural. The delicate feminine, outside-in, and organic leitmotifs flowing through the design inspired a collection of decorative objects and antiques by artisans that share an affinity with these themes. A selection of works by less well known mid-century women designers was sought out.  The living room fireplace breast is rendered in white gold plaster, hand troweled in a strie reminiscent of tree bark. The breast hovers over a block of highly polished New York State Danby, roughly acid etched on its front with a surface like worn river stone. A suite of rugs inspired by water, marble and branches were custom designed for the family room, living room and master bedroom respectively. The spaces possess a rigorous architecture richly rendered in iridescent plasters, bleached cerused woods, pickled maple, soft mohair, watered silk, silver travertine and thassos marble.

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Photo: Joshua McHugh
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15 W 72nd Street Apartment

A Balenciaga Hybrid Derby Pump worn by our client to our first meeting inspired this West 72nd Street apartment. This shoe is a modern twist on the traditional oxford in the form of a high heel which juxtaposes classic and modern elements. Three modest apartments in this post war building on East 72nd were combined in 2016 to create a 3900-square foot five-bedroom family apartment with an 1800 square foot terrace. The living spaces are adorned with a custom silk Edward Fields area rug, a Jean De Merry chandelier, a Hellman Chang dining table, a Studio Van Den Akker suite of dining chairs, a Blackman Cruz credenza, a Regan Hays settee, a pair of INC Shop Venus club chairs, and a set of INC Shop modular Gabriella coffee tables. The 72nd Street apartment is a cultivated hybrid. It is both hyper-modern and deeply classical at once. The design balances extreme abstraction and rich classicism. There are decadent decorative flourishes and super functional strategies. Warm textured tactile finishes are combined with glossy slick ones. Clean masculine lines are balanced with intensely feminine touches.

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Photo: Annie Schlechter
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12th Street Loft

No one puts at the top of their real estate wish list, a one hundred by fourteen-foot loft. Our client and his partner lived in half that space. When the unit across the hall became available, they decided to take on the challenge of combining the two units. This 12th street loft building, known as University Mews, is in the heart of Greenwich Village. Built in 1900, as a shirt factory, the structure has lovely vaulted ceilings that were left fully expressed in the renovation. The challenging plan was tackled by zoning program across the plan with baths and the kitchen in a central core and the living spaces layered toward the natural light. Paint was used to “color-block” the core in a warm gray color differentiating this volume from the architectural shell. The eastern wall was striped back to the structural brick and left exposed to unify the loft from front to back. The palette, drawn from the existing brick wall, consists of warm greys, rust reds, burnt oranges and greys. These were combined with natural materials like oak, walnut, granite, and slate. Humble material selections, to evoke the historical context, were combined with more exotic ones, like encaustic tile, to conjure the couple’s travels in Southeast Asia and the middle-east.

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Photo: Matthew Williams
02 300 77th

300 E 77th Street Apartment

This family of four split their time between New York and Tel Aviv. The couple wanted to create an oasis that would be connected to his home (Tele Aviv) and her adopted city (New York). The goal was to combine the light, airy Mediterranean quality of the “Big Orange” (Tele Aviv) and the urban sophistication of “the big apple” (New York). This east 77th Street apartment is a renewal for the family that has lived in this building on the 21st floor for ten years. In 2016, the couple took over the entire floor to create a four bedroom 4000 square foot residence. The architectural interior is rendered in tonal whites and greys that evoke the sun-bleached coastline of the Mediterranean and “the city that never stops” and feels like a beachhead with a bird’s eye view of “the city that never sleeps”. Tessellated millwork forms and accessories like great beached rocks populate the main loft.

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Photo: Matthew Williams
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91 CPW Apartment

The Origami stair is an elegant example of an idea, materialized, tested, implemented, and documented through an intimate collaboration only made possible through technological advancements including 3D modeling, 3D printing, computational geometry, digital manufacturing, and finally digital photography. From inception to completion the owner, the architect, the engineer, and the craftsman Caliper Fabrications were collaboratively engaged in the development and execution of the object and the objective. The design of this CPW apartment began with a simple idea articulated by the team to manifest lightness literally and symbolically. The stair owes its form to its distinctive unidirectional cantilevered tread which tapers as the deflection forces diminish at its outermost limits. The structural logic of folding was mobilized to minimize the amount of material used, to open the tread bed for its glass insert and to reveal the stairs expressive “wing” shape. Thus, a very complex assembly was rendered with the utmost simplicity.

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Photo: Annie Schlechter
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Bohemian Apartment

This charmingly bohemian apartment, is every urban parent’s dream. Designed to foster work, play and family bonding, the loft was created by combining two adjacent units on a high floor in one of Battery Park City’s best buildings. The “mom-in-residence”, grew up in sunny Santa Cruz California, a colorful beach town known for its outdoor lifestyle and playful boardwalk. Her goal with this renovation was to recreate the back yard she grew up with for her whole family, but in an urban context. INC developed each area of the home to provide a unique series of environments that organize the different activities of the household. Areas are dedicated to, playing, climbing, reading, craft projects, piano practice, sleeping, dancing and homework. All visual design cues evoke and blur the lines between indoor and outdoor experiences.  Birch tree trunks occupy the dining room, while the “tree house” is surrounded by a birch forest of wallpaper. The craft room is lined in reclaimed barn wood. A cartoon tree grows in the little girls’ room. The playfulness of California design culture and the the Santa Cruz boardwalk are big influences here. Bright greens, azure blues, weathered surfaces, and vintage wall coverings all evoke the southern California of a halcyon childhood.

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Photo: Annie Schlechter
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Laight Street Loft

This decidedly modern home is the result of a gut renovation within a newly constructed building in the Tribeca neighborhood of lower Manhattan. This small family loved the location, the views of the river and the building’s historical quality which offered a classic stately exterior and newly installed moldings and details and state of the art new construction. After living in the unit for several years, the couple decided they wanted a more modern and open plan space for loft style living. The design brought the three-bedroom condo down to two bedrooms, and opened up the living space. A grey Tadelakt plaster finish was applied as an accent around the kitchen and was inspired by her Moroccan heritage and upbringing. Growing up in Morocco and now living as an expat in the States, her eclectic taste was a strong inspiration for the design. The mix of both antique and modern European and American idioms applied throughout the design are reflective of the couple’s diverse backgrounds and their worldly view. A pair of Marco Zannuso Chairs from Venfield acts as a focal point in the living room, as well as a contrast to the traditional Tadelakt in the kitchen. A custom banquette and dining area opposite the kitchen anchors the middle of the loft and is the center of the life of this little family.

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Photo: David Heald
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Warren Street Loft

Warren Street Loft, Dining Room: The Warren Street Loft Residence is the result of a collaboration between a visionary art dealer and our studio. She came to us with the task of converting a very conventional three bedroom apartment into a one bedroom loft for her collection of art and a developing collection of furniture from emerging and established artists and designers such as Cindy Sherman, Robert Longo, Richard Prince, Max Lamb, Franz West, Sebastian Wrong & Richard Woods, Studio Job, Marcel Wanders and Frank Gehry.

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Photo: Joshua McHugh
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The Sutton Condominium

The Sutton stands out as a warm, richly crafted addition to the Midtown East neighborhood of Sutton Place. The facade and the interiors, both designed by INC, are at once contextual and iconic. The building balances a neighborly street presence with a distinctly heroic New York glamour. With an emphasis on old world quality, including highly crafted building materials and a tactile interior palette, The Sutton is a building more crafted than designed with a capital D.  The project is deeply rooted in the history, culture and luxury tradition of the neighborhood. Sutton Place is a neighborhood within a neighborhood, with a history of transformation. The design of the Sutton tower captures and balances influences from the neighborhood’s industrial past, it’s Art Deco heyday and it’s mid-century optimism with a carefully edited materiality, strong proportions and a thoughtful attention to architectural detail creating a residential destination inextricably tied to its place.

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Photo: Annie Schlechter
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121 E 22nd Street Condominium

The 121 E 22nd Street condominium project is located on the border of two distinct neighborhoods. The structure is situated between the natural domestic beauty of Gramercy Park and the distinctly urban character of the Madison Square Neighborhood. The building façade, conceptualized by Shohei Shigematsu of OMA New York, is a study in contrasts. A rigorously orthogonal grid of “New York Deco” inspired windows clashes with a tessellated organic geometry to create a dynamic expressive hybrid. This context of contrasts became INC’s primary inspiration in the development of the project interiors. Highly polished, abstract materials like mirror, black glass and satin lacquer are juxtaposed with very rough or active materials like figured marbles and concrete plaster. The slick and minimal cohabitate with the tactile and textured. Dark surfaces give way to light. The decorative elements throughout follow a similar logic with contrasts of softness, hardness, faceted forms, and curvaceous ones. OMA’s design idiom is rooted in 1970s & 80s Neo-modernism. This era was characterized by a hopeful, heroic, and even cheerful modernism that feels relevant and necessary today. Many of the objects, decorative elements, and colors owe a nostalgic debit to this era with soft colors, playful graphic forms, and a dynamic collection of highly idiosyncratic elements.

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Photo: Annie Schlechter
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Gallery Lofts

At Gallery Lofts, we studied the personality and aesthetic profiles of the community drawn to this particular neighborhood and settled on three characters to tell the story of life in this new collection of lofts. These three personalities included: a creative young single woman, an active creative guy, and a progressive couple newly married. We had a great time shopping in the stores on Abbot Kinney and LA to furnish and decorate each according to their tastes and interests.

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Photo: Eric Staudenmaier
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Texas Hill House

The form of this three bedroom home in rural Upstate New York emerged from the study of the loft like cow barns that populate the local farmland. Closed and formal from the entrance side and open and embracing of the landscape and views on the private side of the house the structure responds to both the demands of the site and the needs of its inhabitants. Eaves carefully control the sun and the shedding of rain and snow while extending the living spaces into the landscape.

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Photo: Peter Murdock
confluence dining area

Confluence House

The Confluence House joins the INC shed house series adding yet another variation. This modestly scaled home is the primary residence of a young couple in Harlemville, New York in the Hudson Valley. This home was labor of love. The form of this three-bedroom open plan structure emerged from the study of traditional loft like cow barns found throughout the local farmland. Closed and formal from the entrance side and open and embracing of the landscape and views on the private side of the house, the structure responds to the demands of the site. The orientation of the house is optimized to enhance heat gain in the winter and keep the house cool in the summer. Eaves carefully control the sun and the shedding of rain and snow while extending the living spaces into the landscape. In the summer cross ventilation moves through transom windows on the long sides of the house. Passive House standards of insulation were used, allowing for nominal energy requirements in the winter. A geothermal system was installed to feed radiantly heated polished concrete floors throughout. A light carbon footprint makes this careful detailed and beautifully built home something more than just another modern rural residence. This home represents a confluence of, research, tested strategies, and a passionate vision for what an earth friendly family home can be.

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Photo: Joshua McHugh
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Overlook House

This 1,760-square foot home in at the foothills of the Berkshire mountains was a renovation of a “Hideous Ranch” home purchased as a “fixer-upper”. Only the foundation was retained of the original structure located on Overlook Road in Hillsdale, New York. It’s single redeeming characteristic being the home’s orientation, which was nicely related to a view. True to its sub-urban typology the house had a full “walk-out basement” with living spaces on this lower level and several bedrooms on the upper one. We turned the home upside down with the entry and all the bedrooms on the lower level and with the open living loft above. This organization allowed direct access to the uphill terrace pool area and a command of the view from the living spaces. The Owners hoped to build a structure that was at once modern and that fit naturally into the upstate farmland context. We turned to the Pennsylvania Sweitzer (Swiss) black barns for inspiration. This barn making tradition was imported to the US in 18oos and was characterized by a lower level that housed livestock and a hay storage with uphill access. The classic 45-degree roof angle was our addition. The steep pitch gives the home a modern child-like character and provided a gracious vaulted space on the interior. The home’s abstractness is reinforced by the deep black color selected for the cypress siding and the corrugated metal roofing.

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Photo: Richard Powers

Coverage on Remodelista & Gardenista