You can tell from the hand-hewn front door steps that there is something special happening at 23 Beak Street in London’s Soho. On entering the space—home to the Somerset-based organic perfume makers Ffern—the cacophony of the street gives way to a multi-sensory experience that is immersive cocooning, entirely plastic-free—and hard to leave.
“Behind all that we do at Ffern is the urge to reconnect with nature,” explains Emily Cameron, the creative director who co-founded Ffern with her brother, Owen Mears, in 2017.
A display wall at Ffern’s flagship store, where product and place are perfectly aligned.
“Coming into the store, one of the first things you’ll see are those Somerset stones, literally a piece of Somerset at the heart of our space,” says Emily.
“The centerpiece of the store is our entirely compostable mycelium desk, thought to be the first of its kind in the world,” says Emily.
“The walls are painted in breathable lime paint by Bauwerk; this feels light and artistic, the visible brush strokes bringing an almost ethereal quality to the space," says Emily.
“Moving through into the back room, which houses our fragrance archive, the walls are clad by Clayworks in Cornish clay."