You can tell from the hand-hewn front door steps that there is something special happening at 23 Beak Street in London’s Soho.
The entrance to the shop.
A display wall at Ffern’s flagship store, where product and place are perfectly aligned.
Louisa’s studio specializes in salutogenic design, an approach that originated in the healthcare industry and is focused on creating “healing spaces.” For Louisa, this translates extremely well across retail, commercial, and private residential homes.
“Coming into the store, one of the first things you’ll see are those Somerset stones, literally a piece of Somerset at the heart of our space,” says Emily.
A close-up of the Somerset stone.
“To follow the passing of seasons, House of Grey designed a beautiful glass vessel that has become our ‘liquid hourglass'” Emily explains.
“The centerpiece of the store is our entirely compostable mycelium desk, thought to be the first of its kind in the world,” says Emily.
The walls are painted in breathable lime paint by Bauwerk this feels light and artistic the visible brush strokes bringing an almost ethereal quality to the...
...space Someone once compared a Ffern fragrance to a watercolor painting and we liked the idea that this paint could reflect something of this quality says Emily
Moving through into the back room which houses our fragrance archive the walls are clad by Clayworks in Cornish clay Textured and organic this brings a cocooning feel to the room which centers around a table and bench made from fallen ash by the furniture designer Edward Collinson
The room is softened by a large saffron linen curtain On the floor seagrass matting handwoven in Margate adds to the effect creating an engaging and tactile environment in which our fragrances can really sing
Fragrance samples are displayed on mycelium trivets.
Edward Collinson’s table stands on seagrass matting. Next year, the store will also host a series of workshops, from perfumery to candle-making and natural dyeing, as well as live podcast recordings from the brand’s monthly podcast, As the Season Turns.