Inside the Newly Opened Assembly Line Design in Boerum Hill
Photograph via Assembly Line
New to Brooklyn: Assembly Line Design Center, from Sarah Zames and Colin Stief, the founders of architecture and design firm General Assembly. Located in a historic storefront on Atlantic Avenue, the venue is part design center and part home decor shop and is designed to mimic an apartment. Join us for a look inside.
For the brand identity and store signage, “we tapped Paris-based creative studio Studio
Samuel, who created a minimal yet distinct aesthetic.”
A collection of lighting by Atelier de Troupe illuminates a corner of the main room. The stool is from Another Country.
The seating area features a sofa and Hunting Chair from Fern Handcrafted.
An array of lighting and objets on display.
The tightly edited materials library offers a selection of essentials.