Developed by Benjamin Einstein, one of the co-creators of the Hard Candy makeup line. Inspired by his mother’s eternal quest for the perfect lip balm, Einstein lived up to his name by creating cutting-edge, high-performance treatments, which use top-notch ingredients to tackle all aspects of lip care. In doing so, he made his mom’s “dream” lip product. Links to Switzerland: 1) The Swiss flag 2) “Lip Theory” seems to hammer home the connection to Albert Einstein and his “Theory of Relativity”… Albert Einstein was a Swiss citizen.
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