Vico Magistretti began designing at the end of the 40s, but spent most of the 50s involved in architecture. He then returned to design (by far the majority being furniture) at the end of the 50s and has continued since then. He was educated in a time of architectural rationalism and so was taught to think logically, a lot of importance being placed on using architecture to solve social problems. In particular; the use of pre-fabrication was advocated. He was always more involved in industrial design for mass production than in one off pieces, but unlike some similar products, he designed his furniture to last. This all leads to his designs tending to be simple but effective solutions to a problem. However, he kept them quite informal by adding a bit of fun; perhaps this was a natural reaction against the austerity of wartime conditions. Although this is all true, he managed to make his designs innovative and stylish with elegant lines and quality finishes. Magistretti remained consistent in his approach to his work, but continued to react to current trends and issues and was always willing to test new materials and come up with new solutions. His designs have contributed significantly to the success of Italian design.
Jersey Ice Cream Co.
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