ISSUE 23  |  Summer Color

Stealth Luxury: Dip-Dyed Towels from Japan

June 08, 2012 11:00 PM

BY Sarah Lonsdale

New from cult Japanese brand V::room: plush dip-dyed towels. Let's just put it out there: $198 for a face towel? Expensive? Yes. But—

In our continuing obsession for all things dip-dyed, we find ourselves coveting one (if not more). We spotted the deluxe, velvety towels at Lost & Found where owner and ex-stylist Jamie Rosenthal has a knack for discovering under-the-radar offerings.

Above: V-Room Face Towel in navy: $198 from Lost & Found.

Above: V-room Bath Towel in navy: $320 from Lost and Found.

Above: The bath towel collection shown in gray, charcoal, and navy.

Above: V-room Bath Towel in gray: $320 from Lost and Found.