Shopper's Diary: The Ministry of Stories and Hoxton Street Monster Supplies by

Issue 41 · Moody Artistes · October 12, 2011

Shopper's Diary: The Ministry of Stories and Hoxton Street Monster Supplies

Issue 41 · Moody Artistes · October 12, 2011

Running low on monster essentials? Hoxton Street Monster Supplies is the place to go to stock up; while you're there, keep an eye out for the hidden entrance to the companion organization, Ministry of Stories. Inspired by American writer David Eggers' 826 Valencia project, London-based graphic designers We Made This Ltd. collaborated with a group of like-minded people, including British writer Nick Hornsby, to create a writing center where children ages 8 to 18 can get one-to-one tutorials with professional writers and other volunteers. Following the model of the 826 Valencia centers—which are disguised as pirate and robot supply stores, among other things—the Ministry of Stories is fronted by a fantastical shop, firing up the budding writer's imagination as well as generating income for the Ministry of Stories. Launched in November 2010 on Hoxton Street in East London, Hoxton Street Monster Supplies is about to usher in its first Halloween.

Photography by We Made This Ltd.

Hoxton Street Monster Supplies, The MInistry of Stories, We Made This

Above: The storefront for Hoxton Street Monster Supplies, whose tagline is "Purveyor of Quality Goods for Monsters of Every Kind."

Hoxton Street Monster Supplies, The MInistry of Stories, We Made This

Above: The greengrocer of London's monster community.

Hoxton Street Monster Supplies, The MInistry of Stories, We Made This

Above: The rules of the shop are spelled out at the entry.

Hoxton Street Monster Supplies, The MInistry of Stories, We Made This

Above: Well-stocked shelves of monster supplies hide the entrance to the Ministry of Stories.

Hoxton Street Monster Supplies, Tinned Fear, We Made This Hoxton Street Monster Supplies, Tinned Fear, We Made This

Above: The labels of the Tinned Fear product line are digitally printed in a single color to keep costs down and then applied to blank tins by volunteers.

Hoxton Street Monster Supplies, Tinned Fear, We Made This

Above: Balls of twine are transformed with inventive graphics.

Ministry of Stories, We Made This

Above: The humorous logo of the Ministry of Stories.

Ministry of Stories, Heather Sloane, We Made This

Above: Playful illustrations by Heather Sloane give Ministry visitors something to think about.

Ministry of Sound, We Made This Ministry of Sound, We Made This

Above: A selection of Ministry button badges and pencils.



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