ISSUE 29  |  Urban Escape

Shopper’s Diary: That Flower Shop in Shoreditch

July 23, 2014 5:00 PM

BY Michelle Slatalla

London’s “it” florist Hattie Fox moved her Shoreditch studio, That Flower Shop, from a nearby former blacksmith’s digs to a street-front shop at the new Ace Hotel. We can see why.

Above: To see more of the Ace’s signature Pacific Northwest grunge-industrial vibe, go to our post Design News: Ace Hotel Opens in Shoreditch. Photograph by Mark Leary, via Flickr.

Above: Florist Hattie Fox, known as “That Flower Girl” in London, has an eclectic client list. Fox designed headpieces for a Wall Street Journal fashion spread (no, that’s not an oxymoron), planted the VIP area at Wimbledon, and maintains the container gardens on her clients’ Shoreditch rooftops. Photograph via Stamp.

Above: Fox got her start working for her dad’s landscape design business; now she arranges flowers for weddings, delivery, and passersby. Photograph via Flowerona.

Above: When asked by Flowerona to describe her style, Fox responded: “Organized chaos: I like to keep things as raw and natural as possible, with lots of berries, seed pods, and British foliage.” Photograph via Stamp.

Above: Grown on a rooftop in Shoreditch. Photograph via That Flower Shop.

Above: Follow the cobblestones to Fox’s shop. Photograph via That Flower Shop.

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Headed to London? Visit more of our favorite UK Florists, Hotels, Restaurants, Shops, and Gardens.