ISSUE 80  |  The Summer Bedroom

Shopper’s Diary: Serena & Lily’s Bright and Breezy Beach Market

July 12, 2013 1:00 PM

BY Sarah Lonsdale

Bay Area-based online retailer Serena & Lily went east to the Hamptons recently to set up their first brick-and-mortar shop; Beach Market, in Wainscott.  The all-white, beach-cottage-inspired interior features the company’s signature linens and furniture as well as one-off seasonal offerings. Added to the mix are art work, vintage finds, and limited edition surfboards painted by Serena herself. For more, go to Serena & Lily.

Above: The entry to the Serena & Lily Beach Market in Wainscott.

Above: The whitewashed interior features a trio of rattan Cabrillo Pendants hanging over the display table.

Above: A collection of painted buoys. Photograph by Heather Clawson for Habitually Chic.

Above: A Sling Chair on display; on the floor are White Rope Bins. Photograph by Heather Clawson for Habitually Chic.

Above: Cheerful summer essentials.

Above: A selection of pillows.

Above: A corner is devoted to children and babies. Photograph by Heather Clawson for Habitually Chic.

 Above: Colorful Mercado Baskets hanging from the wood slatted wall. Photograph by Heather Clawson for Habitually Chic.

Above: Limited edition surfboards painted by Serena.

Check out more West Coast style on the East Coast in this Shopper’s Diary in nearby Sag Harbor.