ISSUE 26  |  London Family Life

Shopper’s Diary: School of Life in London

June 29, 2011 7:15 PM

BY Julie Carlson

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Located in Bloomsbury, the School of Life is an intellectual concept store established by Alain de Botton and a group of collaborators where "geek meets chic," in the words of Giles Hattersley of the London Times. On offer: a range of programs that "explore questions of fulfillment and how to lead a better life," a shop space offering books, cards, quirky and inspiring objects, plus packages for weekend adventures (including Reading Retreats with Living Architecture)." Go to The School of Life for more information.

Above: The School of Life is located on Marchmont Street in the history-rich Bloomsbury area of London.

Above: The shop's graphics and interiors were designed by Susanna Edwards.

Above: The interior features reclaimed wood floors.

Above: A display shelf at the School of Life's retail shop.

Above L: The School of Life developed the Minibar for the Mind for Morgans Hotel. Above R: A can of All Purpose Inspiration.