A couple of weeks ago, Julie and I found ourselves wandering around (trendy) Hoxton in London in the oppressive heat. It was worth the trip to discover Goodhoodâ€™s new Lifestore.
Six years ago, Jo Sindle and Kyle Stewart started the â€œGoodhoodâ€ aesthetic in a small storefront in Hoxton with a carefully selected inventory of brands from around the world who shared their ideas of independence, exclusivity, and quality for fine clothing and objects. They recently expanded across the street into the Goodhood Lifestore with a campaign to â€œImprove Your Lifeâ€ through design. With brands like Hay, Present & Correct, Ferm Living, and their own Goods by Goodhood, we were instant fans.
Above: With the newly opened Lifestore, the Goodhood brand is on its way to colonizing Coronet Street in Hoxton. Image via Trendland.
Above: The cool hues of a Scandinavian palette pervade the small store. Image via Trendland.
Above: Large sheets of white stained plywood line the walls behind the open shelves. Image via Trendland.
Above: A detail of the painted black and white floor. Photograph by Julie Carlson.
Above: Stationery goods we have our eyes on include the L’Atelier Exercices Wood Black Card Holder; Â£49 (a perfect way to keep the desktop detritus in one place).
Above: A Mechanical Drafting Pencil from Japanese company Craft Design Technology can be used for drafting and mechanical writing; Â£20.
Above: A dozen HB Carbon-Graphite Lead Pencils from Craft Design Technology; Â£17.
Above: A Homework Pencil Case from Present & Correct keeps writing tools in one place.
See map below for location of Goodhood Lifestore in London.